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Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail web sites

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  • Yun, Gi Woong
  • Park, Sung-Yeon
  • Ha, Louisa

Abstract

This study examines the nature of online consumer-generated communications, focusing especially on consumer reviews of leading retail Web sites in South Korea and the U.S. The current investigation adopts a two-pronged approach that utilizes both the user control concept and a cross-cultural perspective. The active implementations of consumer review features in Korean Web sites found in this study indicate that people in high power distance countries can adopt information technology rapidly to facilitate horizontal communication. As a result, we were able to support and expand the traditional view looking at the differences between Northeast Asian business culture and Western business culture.

Suggested Citation

  • Yun, Gi Woong & Park, Sung-Yeon & Ha, Louisa, 2008. "Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail web sites," Journal of Interactive Marketing, Elsevier, vol. 22(3), pages 40-50.
    • Handle: RePEc:eee:joinma:v:22:y:2008:i:3:p:40-50
    DOI: 10.1002/dir.20116
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    References listed on IDEAS

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    1. Singh, Nitish & Matsuo, Hisako, 2004. "Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites," Journal of Business Research, Elsevier, vol. 57(8), pages 864-872, August.
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    Cited by:

    1. Kim, Jong Min & Jun, Mina & Kim, Chung K., 2018. "The Effects of Culture on Consumers' Consumption and Generation of Online Reviews," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 134-150.
    2. Liu, Chia-Ling ‘Eunice’ & Sinkovics, Rudolf R. & Pezderka, Noemi & Haghirian, Parissa, 2012. "Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria," Journal of Interactive Marketing, Elsevier, vol. 26(1), pages 21-32.
    3. Vuylsteke, Alexander & Wen, Zhong & Baesens, Bart & Poelmans, Jonas, 2010. "Consumers' Search for Information on the Internet: How and Why China Differs from Western Europe," Journal of Interactive Marketing, Elsevier, vol. 24(4), pages 309-331.
    4. Wang, Fang & Menon, Kalyani & Ranaweera, Chatura, 2018. "Dynamic trends in online product ratings: A diagnostic utility explanation," Journal of Business Research, Elsevier, vol. 87(C), pages 80-89.
    5. Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen, 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 102-113.
    6. Marcello M. Mariani & Michela Matarazzo, 2021. "Does cultural distance affect online review ratings? Measuring international customers’ satisfaction with services leveraging digital platforms and big data," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1057-1078, December.
    7. Qin, Li & De-Juan-Vigaray, María D., 2021. "Social commerce: Is interpersonal trust formation similar between U.S.A. and Spain?," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    8. Pezzuti, Todd & Leonhardt, James M. & Warren, Caleb, 2021. "Certainty in Language Increases Consumer Engagement on Social Media," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 32-46.
    9. Aksoy, Lerzan & Buoye, Alexander & Aksoy, Pelin & Larivière, Bart & Keiningham, Timothy L., 2013. "A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries," Journal of Interactive Marketing, Elsevier, vol. 27(1), pages 74-82.
    10. Obal, Michael & Kunz, Werner, 2016. "Cross-cultural differences in uses of online experts," Journal of Business Research, Elsevier, vol. 69(3), pages 1148-1156.
    11. Roma, Paolo & Aloini, Davide, 2019. "How does brand-related user-generated content differ across social media? Evidence reloaded," Journal of Business Research, Elsevier, vol. 96(C), pages 322-339.

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