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On Estimating Current-customer Equity Using Company Summary Data: Comment

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  • Neslin, Scott A.

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  • Neslin, Scott A., 2011. "On Estimating Current-customer Equity Using Company Summary Data: Comment," Journal of Interactive Marketing, Elsevier, vol. 25(1), pages 15-17.
    • Handle: RePEc:eee:joinma:v:25:y:2011:i:1:p:15-17
    DOI: 10.1016/j.intmar.2010.12.002
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    References listed on IDEAS

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    1. Pfeifer, Phillip E., 2011. "On Estimating Current-Customer Equity Using Company Summary Data," Journal of Interactive Marketing, Elsevier, vol. 25(1), pages 1-14.
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