Online Personal Branding: Processes, Challenges, and Implications
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DOI: 10.1016/j.intmar.2010.09.002
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References listed on IDEAS
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- Peltier, James W. & Milne, George R. & Phelps, Joseph E., 2009. "Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 191-205.
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Personal branding; Social media; Web 2.0;All these keywords.
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