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Cited by:

  1. Minah H. Jung & Leif D. Nelson & Uri Gneezy & Ayelet Gneezy, 2017. "Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing," Marketing Science, INFORMS, vol. 36(2), pages 187-194, March.
  2. Anran Zhang & Pamela Saleme & Bo Pang & James Durl & Zhengliang Xu, 2020. "A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
  3. Müller, Sarah S. & Fries, Anne J. & Gedenk, Karen, 2014. "How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing," International Journal of Research in Marketing, Elsevier, vol. 31(2), pages 178-191.
  4. Michele Fioretti, 2022. "Caring or Pretending to Care? Social Impact, Firms' Objectives, and Welfare (former title: Social Responsibility and Firm's Objectives)," SciencePo Working papers Main hal-03393065, HAL.
  5. Kameshwari Shankar & Suman Ghosh, 2022. "Price discrimination through cause‐related marketing," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(4), pages 787-817, November.
  6. Sarah S. Müller & Nina Mazar & Anne J. Fries, 2016. "The Cause Matters! How Cause Marketing Campaigns Can Increase the Demand for Conventional over Green Products," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(4), pages 540-554.
  7. Daniel W. Elfenbein & Brian McManus, 2010. "A Greater Price for a Greater Good? Evidence That Consumers Pay More for Charity-Linked Products," American Economic Journal: Economic Policy, American Economic Association, vol. 2(2), pages 28-60, May.
  8. Bohyun Yoon & Byul Kim & Jeong Hwan Lee, 2019. "Is Earnings Quality Associated with Corporate Social Responsibility? Evidence from the Korean Market," Sustainability, MDPI, vol. 11(15), pages 1-20, July.
  9. Montserrat Boronat-Navarro & José Antonio Pérez-Aranda, 2019. "Consumers’ perceived corporate social responsibility evaluation and support: The moderating role of consumer information," Tourism Economics, , vol. 25(4), pages 613-638, June.
  10. Christina Schamp & Mark Heitmann & Robin Katzenstein, 2019. "Consideration of ethical attributes along the consumer decision-making journey," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 328-348, March.
  11. Byung‐Jik Kim & Youngkyun Chang & Tae‐Hyun Kim, 2023. "Translating corporate social responsibility into financial performance: Exploring roles of work engagement and strategic coherence," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(5), pages 2555-2573, September.
  12. Wenbin Long & Sihai Li & Huiying Wu & Xianzhong Song, 2020. "Corporate social responsibility and financial performance: The roles of government intervention and market competition," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 525-541, March.
  13. Panzone, Luca A., 2022. "Conditional Promotion With A Costly Reward: An Evaluation Of A Campaign To Motivate Consumption Of Fruit And Vegetables," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322058, Agricultural and Applied Economics Association.
  14. Ganesh Iyer & David A. Soberman, 2016. "Social Responsibility and Product Innovation," Marketing Science, INFORMS, vol. 35(5), pages 727-742, September.
  15. Amit Pazgal & David Soberman, 2008. "Behavior-Based Discrimination: Is It a Winning Play, and If So, When?," Marketing Science, INFORMS, vol. 27(6), pages 977-994, 11-12.
  16. Anindya Ghose & Panagiotis G. Ipeirotis & Beibei Li, 2014. "Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue," Management Science, INFORMS, vol. 60(7), pages 1632-1654, July.
  17. Robinson, Stefanie & Wood, Stacy, 2018. "A “good” new brand — What happens when new brands try to stand out through corporate social responsibility," Journal of Business Research, Elsevier, vol. 92(C), pages 231-241.
  18. Jean-Pierre Dubé & Xueming Luo & Zheng Fang, 2015. "Self-Signaling and Prosocial Behavior: a Cause Marketing Mobile Field Experiment," NBER Working Papers 21475, National Bureau of Economic Research, Inc.
  19. Kumar, Bipul & Sinha, Piyush Kumar & Shukla, P. R. & Abhishek, 2013. "Broadening the Concept of Sustainability and Measuring its Impact on Firm’s Performance," IIMA Working Papers WP2013-08-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
  20. Wei Yu & Ying Zheng, 2020. "The disclosure of corporate social responsibility reports and sales performance in China," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 60(2), pages 1239-1270, June.
  21. Jie Yu & Peter Goos & Martina Vandebroek, 2009. "Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity," Marketing Science, INFORMS, vol. 28(1), pages 122-135, 01-02.
  22. Yan-Leung Cheung & Dongmin Kong & Weiqiang Tan & Wenming Wang, 2015. "Being Good When Being International in an Emerging Economy: The Case of China," Journal of Business Ethics, Springer, vol. 130(4), pages 805-817, September.
  23. Jasjit Singh & Nina Teng & Serguei Netessine, 2019. "Philanthropic Campaigns and Customer Behavior: Field Experiments on an Online Taxi Booking Platform," Management Science, INFORMS, vol. 65(2), pages 913-932, February.
  24. Marcos Cohen & Flávia de Souza Costa Neves Cavazotte & Taissa Mattos da Costa & Karina Cordeiro Silva Ferreira, 2017. "Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals," Brazilian Business Review, Fucape Business School, vol. 14(1), pages 21-41, January.
  25. Xiaojun Fan & Nianqi Deng & Yi Qian & Xuebing Dong, 2022. "Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis," Journal of Business Ethics, Springer, vol. 175(2), pages 339-360, January.
  26. Nicole Koschate-Fischer & Isabel V. Huber (née Stefan) & Wayne D. Hoyer, 2016. "When will price increases associated with company donations to charity be perceived as fair?," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 608-626, September.
  27. Ying Zhu & Haipeng (Allan) Chen, 2017. "A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation," Journal of Brand Management, Palgrave Macmillan, vol. 24(3), pages 284-306, May.
  28. Jean-Pierre Dubé & Xueming Luo & Zheng Fang, 2017. "Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment," Marketing Science, INFORMS, vol. 36(2), pages 140-156, March.
  29. Bernardo Amezcua & Arturo Briseño & Teresa Ríos & Edgardo Ayala, 2018. "The willingness to pay for cause related products: Empirical evidence from a conjoint analysis in Mexico," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 233-254, Abril-Jun.
  30. Fei Gao & Gilvan C. Souza, 2022. "Carbon Offsetting with Eco-Conscious Consumers," Management Science, INFORMS, vol. 68(11), pages 7879-7897, November.
  31. David A. Schweidel & Young-Hoon Park & Zainab Jamal, 2014. "A Multiactivity Latent Attrition Model for Customer Base Analysis," Marketing Science, INFORMS, vol. 33(2), pages 273-286, March.
  32. Ashwin Aravindakshan & Olivier Rubel & Oliver Rutz, 2015. "Managing Blood Donations with Marketing," Marketing Science, INFORMS, vol. 34(2), pages 269-280, March.
  33. Hema Yoganarasimhan, 2020. "Search Personalization Using Machine Learning," Management Science, INFORMS, vol. 66(3), pages 1045-1070, March.
  34. Ryoo, Yuhosua & Kim, WooJin, 2023. "Price-ethicality association: When price discounts inhibit ethical purchasing," Journal of Business Research, Elsevier, vol. 169(C).
  35. Eunice S. Khoo & Youngdeok Lim & Louise Y. Lu & Gary S. Monroe, 2022. "Corporate social responsibility performance and the reputational incentives of independent directors," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 49(5-6), pages 841-881, May.
  36. Zhu, Linlin & He, Yi & Chen, Qimei & Hu, Miao, 2017. "It's the thought that counts: The effects of construal level priming and donation proximity on consumer response to donation framing," Journal of Business Research, Elsevier, vol. 76(C), pages 44-51.
  37. Jenny Doorn & Marjolijn Onrust & Peter C. Verhoef & Marnix S. Bügel, 2017. "The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators," Marketing Letters, Springer, vol. 28(4), pages 607-619, December.
  38. Deepa Rohit & Rajesh Panda, 2018. "Cause-Brand Association and Consumer Attitude: A Review," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 9(1), pages 61-71, January.
  39. Fei Gao, 2020. "Cause Marketing: Product Pricing, Design, and Distribution," Manufacturing & Service Operations Management, INFORMS, vol. 22(4), pages 775-791, July.
  40. Chun-Tuan Chang & Xing-Yu (Marcos) Chu, 2020. "The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 203-221, March.
  41. Mia Reinholt Fosgaard & Toke Reinholt Fosgaard & Nicolai Juul Foss, 2017. "Consumer or citizen? Prosocial behaviors in markets and non-markets," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 49(2), pages 231-253, August.
  42. Jun Zou & Yifan Tang & Ping Qing & Han Li & Amar Razzaq, 2021. "Donation or Discount: Effect of Promotion Mode on Green Consumption Behavior," IJERPH, MDPI, vol. 18(4), pages 1-13, February.
  43. Xinming Deng & Xianyi Long, 2019. "Financial Performance Gaps and Corporate Social Responsibility," Sustainability, MDPI, vol. 11(12), pages 1-21, June.
  44. Bernardo Amezcua & Arturo Briseño & Teresa Ríos & Edgardo Ayala, 2018. "La disposición a pagar más por productos vinculados a la RSE: evidencia de un análisis conjunto en México," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 211-232, Abril-Jun.
  45. Michael Barone & Karen Winterich, 2016. "Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 3(1), pages 3-10, March.
  46. Michel Ballings & Heath McCullough & Neeraj Bharadwaj, 2018. "Cause marketing and customer profitability," Journal of the Academy of Marketing Science, Springer, vol. 46(2), pages 234-251, March.
  47. Ali Tezer & H Onur Bodur & Darren W Dahl & Amna Kirmani & Pankaj Aggarwal, 2020. "The Greenconsumption Effect: How Using Green Products Improves Consumption Experience [The Social Risk Hypothesis of Depressed Mood: Evolutionary, Psychosocial, and Neurobiological Perspectives]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(1), pages 25-39.
  48. De Vries, Eline L.E. & Duque, Lola C., 2018. "Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns," Journal of Retailing, Elsevier, vol. 94(4), pages 352-363.
  49. Di Kuang & Xiao-Fei Li & Wen-Wen Bi, 2021. "How to Effectively Design Referral Rewards to Increase the Referral Likelihood for Green Products," Sustainability, MDPI, vol. 13(13), pages 1-16, June.
  50. Hagtvedt, Henrik & Patrick, Vanessa M., 2016. "Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?," Journal of Retailing, Elsevier, vol. 92(1), pages 56-64.
  51. Huang, Guoxuan & Zheng, Benrong & Zou, Bipan & Cheng, T.C.E., 2022. "Strategic role of charitable donation in supply chain coordination with consumer prosocial preference," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
  52. Saha, Sajeeb & Ranjan, Kumar Rakesh & Pappu, Ravi & Akhlaghpour, Saeed, 2023. "Corporate giving and its impact on consumer evaluations: A meta-analysis," Journal of Business Research, Elsevier, vol. 158(C).
  53. Tejaswi Patil & Zillur Rahman, 2023. "Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 491-520, June.
  54. Argiro Kliamenakis & H. Onur Bodur, 2024. "Moral Self-Signaling Benefits of Effortful Cause Marketing Campaigns," Journal of Business Ethics, Springer, vol. 190(2), pages 371-398, March.
  55. Neel Das & Lubna Nafees & Unal O. Boya & Anindita Das, 2024. "Is roundup donation request always preferred: a case for checkout charity," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(3), pages 645-658, September.
  56. Eunice S. Khoo & Li Chen & Gary S. Monroe, 2023. "Shareholder election of CSR committee members and its effects on CSR performance," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 50(3-4), pages 716-763, March.
  57. Shengjun Mao & Sanjeev Dewan & Yi-Jen (Ian) Ho, 2023. "Personalized Ranking at a Mobile App Distribution Platform," Information Systems Research, INFORMS, vol. 34(3), pages 811-827, September.
  58. Kopalle, Praveen K. & Krishna, Aradhna & Rajan, Uday & Wang, Yu, 2022. "How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 947-966.
  59. Arslanagic-Kalajdzic, Maja & Kadic-Maglajlic, Selma & Dlacic, Jasmina & Zabkar, Vesna, 2022. "“We Go Together”: Understanding social cause-related purchase intentions of young adults," Journal of Business Research, Elsevier, vol. 140(C), pages 130-142.
  60. Nils Roemer & Gilvan C. Souza & Christian Tröster & Guido Voigt, 2023. "Offset or reduce: How should firms implement carbon footprint reduction initiatives?," Production and Operations Management, Production and Operations Management Society, vol. 32(9), pages 2940-2955, September.
  61. Bodur, H. Onur & Tofighi, Maryam & Grohmann, Bianca, 2016. "When Should Private Label Brands Endorse Ethical Attributes?," Journal of Retailing, Elsevier, vol. 92(2), pages 204-217.
  62. Kull, Alexander J. & Heath, Timothy B., 2016. "You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 78-92.
  63. Septianto, Felix & Northey, Gavin & Chiew, Tung Moi & Ngo, Liem Viet, 2020. "Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 621-643.
  64. Rapert, Molly Inhofe & Thyroff, Anastasia & Grace, Sarah C., 2021. "The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions," Journal of Business Research, Elsevier, vol. 132(C), pages 838-847.
  65. Aradhna Krishna & Uday Rajan, 2009. "Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio," Management Science, INFORMS, vol. 55(9), pages 1469-1485, September.
  66. Kull, Alexander J. & Mena, Jeannette A. & Korschun, Daniel, 2016. "A resource-based view of stakeholder marketing," Journal of Business Research, Elsevier, vol. 69(12), pages 5553-5560.
  67. Michael J. Barone & Karen Page Winterich, 2016. "Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 3(1), pages 3-10, March.
  68. Neeraj Arora & Xavier Dreze & Anindya Ghose & James Hess & Raghuram Iyengar & Bing Jing & Yogesh Joshi & V. Kumar & Nicholas Lurie & Scott Neslin & S. Sajeesh & Meng Su & Niladri Syam & Jacquelyn Thom, 2008. "Putting one-to-one marketing to work: Personalization, customization, and choice," Marketing Letters, Springer, vol. 19(3), pages 305-321, December.
  69. Wen, Xiaohan (Hannah) & Kim, Shinhye & Bowen, Melanie, 2023. "Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success," Journal of Business Research, Elsevier, vol. 156(C).
  70. Levens Michael, 2017. "The Influence of Organic Product Classification On Charitable Contributions Embedded in Retail Prices," Economics and Culture, Sciendo, vol. 14(1), pages 31-40, June.
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