Managing Blood Donations with Marketing
Author
Abstract
Suggested Citation
DOI: 10.1287/mksc.2014.0892
Download full text from publisher
References listed on IDEAS
- Eric Brodheim & Gregory P. Prastacos, 1979. "The Long Island Blood Distribution System as a Prototype for Regional Blood Management," Interfaces, INFORMS, vol. 9(5), pages 3-20, November.
- Aradhna Krishna & Uday Rajan, 2009. "Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio," Management Science, INFORMS, vol. 55(9), pages 1469-1485, September.
- K. Coussement & K.W. de Bock & S.A. Neslin, 2013. "Advanced database marketing : innovative méthodologies and applications for managing Customer relationships," Post-Print hal-00821524, HAL.
- Robert Slonim & Carmen Wang & Ellen Garbarino, 2014. "The Market for Blood," Journal of Economic Perspectives, American Economic Association, vol. 28(2), pages 177-196, Spring.
- Beliën, Jeroen & Forcé, Hein, 2012. "Supply chain management of blood products: A literature review," European Journal of Operational Research, Elsevier, vol. 217(1), pages 1-16.
- Tat Y. Chan & Chunhua Wu & Ying Xie, 2011. "Measuring the Lifetime Value of Customers Acquired from Google Search Advertising," Marketing Science, INFORMS, vol. 30(5), pages 837-850, September.
- Ashwin Aravindakshan & Prasad Naik, 2011. "How does awareness evolve when advertising stops? The role of memory," Marketing Letters, Springer, vol. 22(3), pages 315-326, September.
- Neeraj Arora & Ty Henderson, 2007. "Embedded Premium Promotion: Why It Works and How to Make It More Effective," Marketing Science, INFORMS, vol. 26(4), pages 514-531, 07-08.
- Gregory P. Prastacos, 1984. "Blood Inventory Management: An Overview of Theory and Practice," Management Science, INFORMS, vol. 30(7), pages 777-800, July.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Shi, Jianmai & Chen, Wenyi & Verter, Vedat, 2023. "The joint impact of environmental awareness and system infrastructure on e-waste collection," European Journal of Operational Research, Elsevier, vol. 310(2), pages 760-772.
- Leipnitz, Sigrun & de Vries, Martha & Clement, Michel & Mazar, Nina, 2018. "Providing health checks as incentives to retain blood donors — Evidence from two field experiments," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 628-640.
- Chua, Geoffrey A. & Senga, Juan Ramon L., 2022. "Blood supply interventions during disasters: Efficiency measures and strategies to mitigate volatility," Socio-Economic Planning Sciences, Elsevier, vol. 84(C).
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Lowalekar, Harshal & Ravi, R. Raghavendra, 2017. "Revolutionizing blood bank inventory management using the TOC thinking process: An Indian case study," International Journal of Production Economics, Elsevier, vol. 186(C), pages 89-122.
- Hosseini-Motlagh, Seyyed-Mahdi & Samani, Mohammad Reza Ghatreh & Cheraghi, Sara, 2020. "Robust and stable flexible blood supply chain network design under motivational initiatives," Socio-Economic Planning Sciences, Elsevier, vol. 70(C).
- Pahl, Julia & Voß, Stefan, 2014. "Integrating deterioration and lifetime constraints in production and supply chain planning: A survey," European Journal of Operational Research, Elsevier, vol. 238(3), pages 654-674.
- Turgay Ayer & Can Zhang & Chenxi Zeng & Chelsea C. White III & V. Roshan Joseph, 2019. "Analysis and Improvement of Blood Collection Operations," Service Science, INFORMS, vol. 21(1), pages 29-46, January.
- Janssen, Larissa & Claus, Thorsten & Sauer, Jürgen, 2016. "Literature review of deteriorating inventory models by key topics from 2012 to 2015," International Journal of Production Economics, Elsevier, vol. 182(C), pages 86-112.
- Dehghani, Maryam & Abbasi, Babak & Oliveira, Fabricio, 2021. "Proactive transshipment in the blood supply chain: A stochastic programming approach," Omega, Elsevier, vol. 98(C).
- Kumar, Bipul & Sinha, Piyush Kumar & Shukla, P. R. & Abhishek, 2013. "Broadening the Concept of Sustainability and Measuring its Impact on Firm’s Performance," IIMA Working Papers WP2013-08-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
- Gunpinar, Serkan & Centeno, Grisselle, 2016. "An integer programming approach to the bloodmobile routing problem," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 86(C), pages 94-115.
- M. Rezaei Kallaj & M. Hasannia Kolaee & S. M. J. Mirzapour Al-e-hashem, 2023. "Integrating bloodmobiles and drones in a post-disaster blood collection problem considering blood groups," Annals of Operations Research, Springer, vol. 321(1), pages 783-811, February.
- Olivier Rubel & Prasad A. Naik, 2017. "Robust Dynamic Estimation," Marketing Science, INFORMS, vol. 36(3), pages 453-467, May.
- Duan, Qinglin & Liao, T. Warren, 2013. "A new age-based replenishment policy for supply chain inventory optimization of highly perishable products," International Journal of Production Economics, Elsevier, vol. 145(2), pages 658-671.
- Bruhin, Adrian & Goette, Lorenz & Haenni, Simon & Jiang, Lingqing, 2020.
"Spillovers of prosocial motivation: Evidence from an intervention study on blood donors,"
Journal of Health Economics, Elsevier, vol. 70(C).
- Bruhin, Adrian & Götte, Lorenz & Haenni, Simon & Jiang, Lingqing, 2014. "Spillovers of Prosocial Motivation: Evidence from an Intervention Study on Blood Donors," IZA Discussion Papers 8738, Institute of Labor Economics (IZA).
- Goette, Lorenz & Bruhin, Adrian & Haenni, Simon & Jiang, Lingqing, 2015. "Spillovers of Prosocial Motivation: Evidence from an Intervention Study on Blood Donors," CEPR Discussion Papers 10345, C.E.P.R. Discussion Papers.
- Adrian Bruhin & Lorenz Goette & Simon Haenni & Lingqing Jiang, 2014. "Spillovers of Prosocial Motivation: Evidence from an Intervention Study on Blood Donors," Cahiers de Recherches Economiques du Département d'économie 14.10, Université de Lausanne, Faculté des HEC, Département d’économie.
- Ganesh Iyer & David A. Soberman, 2016. "Social Responsibility and Product Innovation," Marketing Science, INFORMS, vol. 35(5), pages 727-742, September.
- Dillon, Mary & Oliveira, Fabricio & Abbasi, Babak, 2017. "A two-stage stochastic programming model for inventory management in the blood supply chain," International Journal of Production Economics, Elsevier, vol. 187(C), pages 27-41.
- Jasjit Singh & Nina Teng & Serguei Netessine, 2019. "Philanthropic Campaigns and Customer Behavior: Field Experiments on an Online Taxi Booking Platform," Management Science, INFORMS, vol. 65(2), pages 913-932, February.
- Ensafian, Hamidreza & Yaghoubi, Saeed, 2017. "Robust optimization model for integrated procurement, production and distribution in platelet supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 103(C), pages 32-55.
- Mari Ito & Ryuta Takashima, 2023. "Evaluating Inventory Management Policies of Platelets at Regional-Block Blood Centers in Japan," SN Operations Research Forum, Springer, vol. 4(3), pages 1-22, September.
- Babak Abbasi & Golnaz Vakili & Stuart Chesneau, 2017. "Impacts of Reducing the Shelf Life of Red Blood Cells: A View from Down Under," Interfaces, INFORMS, vol. 47(4), pages 336-351, August.
- Huang, Guoxuan & Zheng, Benrong & Zou, Bipan & Cheng, T.C.E., 2022. "Strategic role of charitable donation in supply chain coordination with consumer prosocial preference," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
- Kopalle, Praveen K. & Krishna, Aradhna & Rajan, Uday & Wang, Yu, 2022. "How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 947-966.
More about this item
Keywords
blood bank; paid-own-earned media; social/non-profit marketing; optimal control; time series; Bayesian estimation; dynamic linear model;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:34:y:2015:i:2:p:269-280. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.