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Is roundup donation request always preferred: a case for checkout charity

Author

Listed:
  • Neel Das

    (Appalachian State University)

  • Lubna Nafees

    (Appalachian State University)

  • Unal O. Boya

    (Appalachian State University)

  • Anindita Das

    (Appalachian State University)

Abstract

This research attempts to build a basic framework for understanding a fast-growing but little-investigated prosocial solicitation, checkout charity, by looking at round-up or a flat amount donate request, a priori liking of the charity, checkout mode (self-service or cashier), and presence of others (friends or strangers). Three scenario-based lab experiments were conducted. A clear preference for roundup donation request exists only when the scenario in the experiment mentioned that the charity was not particularly liked and checkout was done by the cashier (versus a self-checkout machine). Investigating the cashier condition further, the preference for a roundup request is only exhibited when the scenario mentioned that the charity was not particularly liked and strangers (versus friends) were present during the solicitation.

Suggested Citation

  • Neel Das & Lubna Nafees & Unal O. Boya & Anindita Das, 2024. "Is roundup donation request always preferred: a case for checkout charity," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(3), pages 645-658, September.
    • Handle: RePEc:spr:irpnmk:v:21:y:2024:i:3:d:10.1007_s12208-024-00397-7
    DOI: 10.1007/s12208-024-00397-7
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    References listed on IDEAS

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