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Putting one-to-one marketing to work: Personalization, customization, and choice

Author

Listed:
  • Neeraj Arora
  • Xavier Dreze
  • Anindya Ghose
  • James Hess
  • Raghuram Iyengar
  • Bing Jing
  • Yogesh Joshi
  • V. Kumar
  • Nicholas Lurie
  • Scott Neslin
  • S. Sajeesh
  • Meng Su
  • Niladri Syam
  • Jacquelyn Thomas
  • Z. Zhang

Abstract

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Suggested Citation

  • Neeraj Arora & Xavier Dreze & Anindya Ghose & James Hess & Raghuram Iyengar & Bing Jing & Yogesh Joshi & V. Kumar & Nicholas Lurie & Scott Neslin & S. Sajeesh & Meng Su & Niladri Syam & Jacquelyn Thom, 2008. "Putting one-to-one marketing to work: Personalization, customization, and choice," Marketing Letters, Springer, vol. 19(3), pages 305-321, December.
    • Handle: RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321
    DOI: 10.1007/s11002-008-9056-z
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    References listed on IDEAS

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