IDEAS home Printed from https://ideas.repec.org/a/bbz/fcpbbr/v14y2017i1p21-41.html
   My bibliography  Save this article

Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals

Author

Listed:
  • Marcos Cohen

    (Pontifícia Universidade Católica do Rio de Janeiro)

  • Flávia de Souza Costa Neves Cavazotte

    (Pontifícia Universidade Católica do Rio de Janeiro)

  • Taissa Mattos da Costa

    (Pontifícia Universidade Católica do Rio de Janeiro)

  • Karina Cordeiro Silva Ferreira

    (Pontifícia Universidade Católica do Rio de Janeiro)

Abstract

This research investigates if company social-environmental responsibility (SER) is an attraction and retention factor for young professionals in two studies. The first study, an experiment, investigates whether such practices influence the attraction exerted by the company as a prospect employer among undergraduate students, considering different wage and professional development conditions. The second study, a survey, investigates the impact of company SER on voluntary turnover among trainees, controlling for individual differences and satisfaction with income, growth and interests. The results suggest that SER is an important element in the attractiveness exercised by companies as they recruit young professionals, and in the retention of trainees, since it is statistically associated with the likelihood of them leaving their companies after disputed selection processes and expensive training programs.

Suggested Citation

  • Marcos Cohen & Flávia de Souza Costa Neves Cavazotte & Taissa Mattos da Costa & Karina Cordeiro Silva Ferreira, 2017. "Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals," Brazilian Business Review, Fucape Business School, vol. 14(1), pages 21-41, January.
  • Handle: RePEc:bbz:fcpbbr:v:14:y:2017:i:1:p21-41
    as

    Download full text from publisher

    File URL: http://www.bbronline.com.br/index.php/bbr/article/download/12/15
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    2. Stephen J. Brammer & Stephen Pavelin, 2006. "Corporate Reputation and Social Performance: The Importance of Fit," Journal of Management Studies, Wiley Blackwell, vol. 43(3), pages 435-455, May.
    3. Neeraj Arora & Ty Henderson, 2007. "Embedded Premium Promotion: Why It Works and How to Make It More Effective," Marketing Science, INFORMS, vol. 26(4), pages 514-531, 07-08.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mafalda Pinto Coelho & Francisco Cesário & Ana Sabino & Ana Moreira, 2022. "Pro-Environmental Messages in Job Advertisements and the Intentions to Apply—The Mediating Role of Organizational Attractiveness," Sustainability, MDPI, vol. 14(5), pages 1-11, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Montserrat Boronat-Navarro & José Antonio Pérez-Aranda, 2019. "Consumers’ perceived corporate social responsibility evaluation and support: The moderating role of consumer information," Tourism Economics, , vol. 25(4), pages 613-638, June.
    2. WANG Jifu & GUPTA Vipin & LYBOLT Liza & WANG Xiuli, 2022. "Corrected Game Model In Csr: Mnc Strategies And Chinese Practice," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 17(3), pages 269-287, December.
    3. Nick Lin-Hi & Igor Blumberg, 2018. "The Link Between (Not) Practicing CSR and Corporate Reputation: Psychological Foundations and Managerial Implications," Journal of Business Ethics, Springer, vol. 150(1), pages 185-198, June.
    4. Tolossa Fufa Gulema & Yadessa Tadesse Roba, 2021. "Internal and external determinants of corporate social responsibility practices in multinational enterprise subsidiaries in developing countries: evidence from Ethiopia," Future Business Journal, Springer, vol. 7(1), pages 1-19, December.
    5. Shantanu Dutta & Supriya Katti & B. V. Phani & Pengcheng Zhu, 2022. "Corporate social responsibility spending as a building block for sustainable corporate ethical identity: Lessons from Indian business groups," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(3), pages 696-717, April.
    6. Wang Shuo & Gao Yuhui, 2016. "What do we know about corporate social responsibility research? a content analysis," The Irish Journal of Management, Sciendo, vol. 35(1), pages 1-16, April.
    7. Miriam Jankalová & Radoslav Jankal, 2017. "The assessment of corporate social responsibility: approaches analysis," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 4(4), pages 441-459, June.
    8. Pi‐Hui Ting & Hsien‐yu Yin, 2018. "How do corporate social responsibility activities affect performance? The role of excess control right," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1320-1331, November.
    9. Theophilos P. Michailides & Michael G. Lipsett, 2013. "Surveying Employee Attitudes on Corporate Social Responsibility at the Frontline Level of an Energy Transportation Company," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(5), pages 296-320, September.
    10. Bernardo Amezcua & Arturo Briseño & Teresa Ríos & Edgardo Ayala, 2018. "La disposición a pagar más por productos vinculados a la RSE: evidencia de un análisis conjunto en México," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 211-232, Abril-Jun.
    11. Bohyun Yoon & Byul Kim & Jeong Hwan Lee, 2019. "Is Earnings Quality Associated with Corporate Social Responsibility? Evidence from the Korean Market," Sustainability, MDPI, vol. 11(15), pages 1-20, July.
    12. Byung‐Jik Kim & Youngkyun Chang & Tae‐Hyun Kim, 2023. "Translating corporate social responsibility into financial performance: Exploring roles of work engagement and strategic coherence," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(5), pages 2555-2573, September.
    13. Eunice S. Khoo & Li Chen & Gary S. Monroe, 2023. "Shareholder election of CSR committee members and its effects on CSR performance," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 50(3-4), pages 716-763, March.
    14. Wenbin Long & Sihai Li & Huiying Wu & Xianzhong Song, 2020. "Corporate social responsibility and financial performance: The roles of government intervention and market competition," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 525-541, March.
    15. Nguyen Vinh Khuong & Abdul Aziz Abdul Rahman & Abdelrhman Meero & Le Huu Tuan Anh & Nguyen Thanh Liem & Cao Thi Mien Thuy & Huynh Thi Ngoc Ly, 2022. "The Impact of Corporate Social Responsibility Disclosure and Accounting Comparability on Earnings Persistence," Sustainability, MDPI, vol. 14(5), pages 1-14, February.
    16. David Noack & Douglas R. Miller & Dustin Smith, 2019. "Let Me Make It Up to You: Understanding the Mitigative Ability of Corporate Social Responsibility Following Product Recalls," Journal of Business Ethics, Springer, vol. 157(2), pages 431-446, June.
    17. Baobao Song & Jing (Taylor) Wen, 2020. "Online corporate social responsibility communication strategies and stakeholder engagements: A comparison of controversial versus noncontroversial industries," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 881-896, March.
    18. Miriam Jankalová & Radoslav Jankal, 2017. "The assessment of corporate social responsibility: approaches analysis," Post-Print hal-01861040, HAL.
    19. Sanja Pekovic & Marcus Wagner & Sebastian Vogt, 2022. "Differential effects of corporate social responsibility on downsizing: Evidence from the United States," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(4), pages 1021-1033, July.
    20. Yijing Wang & Guido Berens, 2015. "The Impact of Four Types of Corporate Social Performance on Reputation and Financial Performance," Journal of Business Ethics, Springer, vol. 131(2), pages 337-359, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bbz:fcpbbr:v:14:y:2017:i:1:p21-41. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Lasso (email available below). General contact details of provider: https://edirc.repec.org/data/fucapbr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.