The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions
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DOI: 10.1016/j.jbusres.2020.10.070
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- Jiang, Kan & Mo, Silan & Qin, Meilian, 2024. "Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
- Prasant Kumar Pandey & Naval Bajpai & Abhijeet V. Tiwari, 2024. "Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(2), pages 479-509, June.
- Francisco José Areal, 2024. "Willingness to Pay for Agricultural Soil Quality Protection and Improvement," Land, MDPI, vol. 13(8), pages 1-22, July.
- Most. Sharmin Sultana & Ferdowsy Begum & Rahat Khan, 2024. "Factors influencing the young consumers purchase intention in social media websites of Bangladesh," International Journal of Science and Business, IJSAB International, vol. 37(1), pages 68-83.
- Lu, Teng & Liang, Dapeng & Hong, Mei, 2024. "Shaping future generosity: The role of injunctive social norms in intertemporal pro-social giving," Journal of Economic Psychology, Elsevier, vol. 102(C).
- Wen, Xiaohan (Hannah) & Kim, Shinhye & Bowen, Melanie, 2023. "Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success," Journal of Business Research, Elsevier, vol. 156(C).
- Muhammad Aftab Alam & David Rooney & Erik Lundmark & Murray Taylor, 2023. "The Ethics of Sharing: Does Generosity Erode the Competitive Advantage of an Ecosystem Firm?," Journal of Business Ethics, Springer, vol. 187(4), pages 821-839, November.
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Keywords
Interpersonal generosity; Cause-related marketing; Pro-social behavior; Purchase intentions;All these keywords.
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