La disposición a pagar más por productos vinculados a la RSE: evidencia de un análisis conjunto en México
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More about this item
Keywords
Preferencia de Marca; Responsabilidad Social Empresarial; Sobreprecio; Análisis Conjunto; Descuento Equivalente.;All these keywords.
JEL classification:
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
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