IDEAS home Printed from https://ideas.repec.org/a/spr/sochwe/v49y2017i2d10.1007_s00355-017-1058-4.html
   My bibliography  Save this article

Consumer or citizen? Prosocial behaviors in markets and non-markets

Author

Listed:
  • Mia Reinholt Fosgaard

    (Copenhagen Business School)

  • Toke Reinholt Fosgaard

    (University of Copenhagen)

  • Nicolai Juul Foss

    (Copenhagen Business School
    Bocconi University)

Abstract

While much prosocial behavior has traditionally taken place in non-market contexts, such as families, clans, and social associations, it is in increasingly brought into the market context. For example, companies increasingly promote their products and services by engaging in charitable giving and policy makers increasingly push for the implementation of market-driven prosocial initiatives. However, this trend has occurred without being informed by evidence on how the market influences individuals’ engagement in prosocial behavior. Using a public goods game that simulates a market and a non-market context, we analyze prosocial behavior and its psychological underpinnings across these two contexts. First, we find that prosocial behavior occurs at lower levels in markets than non-markets. Second, we find that individuals’ beliefs about prosocial norms are more important for prosocial behavior in markets than non-markets, while the opposite is true for their autonomous motivation towards prosocial behavior. This suggests that decision-makers need to adjust the means to foster prosocial behavior, depending on the institutional context deemed appropriate for specific prosocial behaviors.

Suggested Citation

  • Mia Reinholt Fosgaard & Toke Reinholt Fosgaard & Nicolai Juul Foss, 2017. "Consumer or citizen? Prosocial behaviors in markets and non-markets," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 49(2), pages 231-253, August.
    • Handle: RePEc:spr:sochwe:v:49:y:2017:i:2:d:10.1007_s00355-017-1058-4
    DOI: 10.1007/s00355-017-1058-4
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s00355-017-1058-4
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s00355-017-1058-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Deck, Cary & Kimbrough, Erik O., 2013. "Do market incentives crowd out charitable giving?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 47(C), pages 16-24.
    2. James Andreoni, 1995. "Warm-Glow versus Cold-Prickle: The Effects of Positive and Negative Framing on Cooperation in Experiments," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 110(1), pages 1-21.
    3. Fehr, Ernst & Falk, Armin, 2002. "Psychological foundations of incentives," European Economic Review, Elsevier, vol. 46(4-5), pages 687-724, May.
    4. Dufwenberg, Martin & Gächter, Simon & Hennig-Schmidt, Heike, 2011. "The framing of games and the psychology of play," Games and Economic Behavior, Elsevier, vol. 73(2), pages 459-478.
    5. R. Isaac & Deborah Mathieu & Edward Zajac, 1991. "Institutional framing and perceptions of fairness," Constitutional Political Economy, Springer, vol. 2(3), pages 329-370, September.
    6. Frey, Bruno S. & Meier, Stephan, 2004. "Pro-social behavior in a natural setting," Journal of Economic Behavior & Organization, Elsevier, vol. 54(1), pages 65-88, May.
    7. Matthew J. Kotchen, 2006. "Green Markets and Private Provision of Public Goods," Journal of Political Economy, University of Chicago Press, vol. 114(4), pages 816-845, August.
    8. Jennifer Zelmer, 2003. "Linear Public Goods Experiments: A Meta-Analysis," Experimental Economics, Springer;Economic Science Association, vol. 6(3), pages 299-310, November.
    9. Kocher, Martin G. & Martinsson, Peter & Matzat, Dominik & Wollbrant, Conny, 2015. "The role of beliefs, trust, and risk in contributions to a public good," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 236-244.
    10. Ben Greiner, 2015. "Subject pool recruitment procedures: organizing experiments with ORSEE," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 1(1), pages 114-125, July.
    11. Henri Servaes & Ane Tamayo, 2013. "The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness," Management Science, INFORMS, vol. 59(5), pages 1045-1061, May.
    12. Urs Fischbacher & Simon Gachter, 2010. "Social Preferences, Beliefs, and the Dynamics of Free Riding in Public Goods Experiments," American Economic Review, American Economic Association, vol. 100(1), pages 541-556, March.
    13. Samuel Bowles, 1998. "Endogenous Preferences: The Cultural Consequences of Markets and Other Economic Institutions," Journal of Economic Literature, American Economic Association, vol. 36(1), pages 75-111, March.
    14. Besley, Timothy & Ghatak, Maitreesh, 2007. "Retailing public goods: The economics of corporate social responsibility," Journal of Public Economics, Elsevier, vol. 91(9), pages 1645-1663, September.
    15. Bruno S. Frey & Reto Jegen, 2001. "Motivation Crowding Theory," Journal of Economic Surveys, Wiley Blackwell, vol. 15(5), pages 589-611, December.
    16. Fosgaard, Toke R. & Hansen, Lars Gårn & Wengström, Erik, 2014. "Understanding the nature of cooperation variability," Journal of Public Economics, Elsevier, vol. 120(C), pages 134-143.
    17. Aradhna Krishna & Uday Rajan, 2009. "Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio," Management Science, INFORMS, vol. 55(9), pages 1469-1485, September.
    18. Ottone, Stefania & Ponzano, Ferruccio, 2010. "Competition and cooperation in markets. The experimental case of a winner-take-all setting," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 39(2), pages 163-170, April.
    19. Ghosh, Suman & Shankar, Kameshwari, 2013. "Red, white and pink: Linking public good contributions to private good sales," Journal of Economic Behavior & Organization, Elsevier, vol. 88(C), pages 96-108.
    20. Michael J. Sandel, 2013. "Market Reasoning as Moral Reasoning: Why Economists Should Re-engage with Political Philosophy," Journal of Economic Perspectives, American Economic Association, vol. 27(4), pages 121-140, Fall.
    21. Toke Reinholt Fosgaard & Lars Gårn Hansen & Erik Wengström, 2017. "Framing and Misperception in Public Good Experiments," Scandinavian Journal of Economics, Wiley Blackwell, vol. 119(2), pages 435-456, April.
    22. Neeraj Arora & Ty Henderson, 2007. "Embedded Premium Promotion: Why It Works and How to Make It More Effective," Marketing Science, INFORMS, vol. 26(4), pages 514-531, 07-08.
    23. Urs Fischbacher, 2007. "z-Tree: Zurich toolbox for ready-made economic experiments," Experimental Economics, Springer;Economic Science Association, vol. 10(2), pages 171-178, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ina Ganguli & Marieke Huysentruyt & Chloé Le Coq, 2021. "How Do Nascent Social Entrepreneurs Respond to Rewards? A Field Experiment on Motivations in a Grant Competition," Management Science, INFORMS, vol. 67(10), pages 6294-6316, October.
    2. Roland Cheo & Kainan Huang & Jingping Li, 2023. "Group cooperation of village officials in Chinese rural resettlement: A lab in the field," Contemporary Economic Policy, Western Economic Association International, vol. 41(2), pages 388-407, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vesely, Stepan & Wengström, Erik, 2017. "Risk and Cooperation: Experimental Evidence from Stochastic Public Good Games," Working Papers 2017:3, Lund University, Department of Economics.
    2. Gächter, Simon & Kölle, Felix & Quercia, Simone, 2022. "Preferences and perceptions in Provision and Maintenance public goods," Games and Economic Behavior, Elsevier, vol. 135(C), pages 338-355.
    3. Aurélie Dariel, 2018. "Conditional Cooperation and Framing Effects," Games, MDPI, vol. 9(2), pages 1-12, June.
    4. Bartke, Simon & Bosworth, Steven J. & Snower, Dennis & Chierchia, Gabriele, 2016. "The influence of induced care and anger motives on behavior, beliefs and perceptions in a public goods game," Kiel Working Papers 2054, Kiel Institute for the World Economy (IfW Kiel).
    5. Simon Bartke & Steven J. Bosworth & Dennis J. Snower & Gabriele Chierchia, 2019. "Motives and comprehension in a public goods game with induced emotions," Theory and Decision, Springer, vol. 86(2), pages 205-238, March.
    6. Aseem Kaul & Jiao Luo, 2018. "An economic case for CSR: The comparative efficiency of for‐profit firms in meeting consumer demand for social goods," Strategic Management Journal, Wiley Blackwell, vol. 39(6), pages 1650-1677, June.
    7. Fosgaard, Toke R. & Hansen, Lars G. & Wengström, Erik, 2019. "Cooperation, framing, and political attitudes," Journal of Economic Behavior & Organization, Elsevier, vol. 158(C), pages 416-427.
    8. Kim, Jeongbin & Putterman, Louis & Zhang, Xinyi, 2022. "Trust, Beliefs and Cooperation: Excavating a Foundation of Strong Economies," European Economic Review, Elsevier, vol. 147(C).
    9. Edward Cartwright & Anna Stepanova & Lian Xue, 2019. "Impulse balance and framing effects in threshold public good games," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 21(5), pages 903-922, October.
    10. Sebastian J. Goerg & David Rand & Gari Walkowitz, 2020. "Framing effects in the prisoner’s dilemma but not in the dictator game," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 6(1), pages 1-12, June.
    11. Furtner, Nadja C. & Kocher, Martin G. & Martinsson, Peter & Matzat, Dominik & Wollbrant, Conny, 2021. "Gender and cooperative preferences," Journal of Economic Behavior & Organization, Elsevier, vol. 181(C), pages 39-48.
    12. Weber, Till O. & Schulz, Jonathan F. & Beranek, Benjamin & Lambarraa-Lehnhardt, Fatima & Gächter, Simon, 2023. "The behavioral mechanisms of voluntary cooperation across culturally diverse societies: Evidence from the US, the UK, Morocco, and Turkey," Journal of Economic Behavior & Organization, Elsevier, vol. 215(C), pages 134-152.
    13. Kölle, Felix & Gächter, Simon & Quercia, Simone, 2014. "The ABC of Cooperation in Voluntary Contribution and Common Pool Extraction Games," VfS Annual Conference 2014 (Hamburg): Evidence-based Economic Policy 100417, Verein für Socialpolitik / German Economic Association.
    14. Isaksen, Elisabeth Thuestad & Brekke, Kjell Arne & Richter, Andries, 2019. "Positive framing does not solve the tragedy of the commons," Journal of Environmental Economics and Management, Elsevier, vol. 95(C), pages 45-56.
    15. Gerrit Frackenpohl & Adrian Hillenbrand & Sebastian Kube, 2016. "Leadership effectiveness and institutional frames," Experimental Economics, Springer;Economic Science Association, vol. 19(4), pages 842-863, December.
    16. Riedel, Nadine & Schildberg-Hörisch, Hannah, 2013. "Asymmetric obligations," Journal of Economic Psychology, Elsevier, vol. 35(C), pages 67-80.
    17. Martinsson, Peter & Medhin, Haileselassie & Persson, Emil, 2016. "Framing and Minimum Levels in Public Good Provision," Working Papers in Economics 656, University of Gothenburg, Department of Economics.
    18. Martin G. Kocher & Peter Martinsson & Kristian Ove R. Myrseth & Conny E. Wollbrant, 2017. "Strong, bold, and kind: self-control and cooperation in social dilemmas," Experimental Economics, Springer;Economic Science Association, vol. 20(1), pages 44-69, March.
    19. Dufwenberg, Martin & Gächter, Simon & Hennig-Schmidt, Heike, 2011. "The framing of games and the psychology of play," Games and Economic Behavior, Elsevier, vol. 73(2), pages 459-478.
    20. Edward Cartwright, 2016. "A comment on framing effects in linear public good games," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 2(1), pages 73-84, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sochwe:v:49:y:2017:i:2:d:10.1007_s00355-017-1058-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.