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The New Strategic Brand Management

Citations

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Cited by:

  1. Anselmsson, Johan & Bondesson, Niklas, 2015. "Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 58-70.
  2. S. Hossein Jalali & Ghadir Shakiba Jamalabad, 2014. "Media E-Branding and its Antecedents: A Case from Iranian Online News Agencies," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 8(2), pages 70-78, Fall.
  3. Ardita Todri & Giuseppe Di Liddo, 2015. "Empirical Analysis on the USD/all Exchange Rate Volatility in Albanian Market: Preliminary Results," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 1, ejes_v1_i.
  4. Ivana First & Deepali Sinha Khetriwal, 2010. "Exploring the relationship between environmental orientation and brand value: is there fire or only smoke?," Business Strategy and the Environment, Wiley Blackwell, vol. 19(2), pages 90-103, February.
  5. Dimitrakieva Svetlana, 2014. "An Approach for Forming the Brand Communication Strategy," Constanta Maritime University Annals, Constanta Maritime University, vol. 22(2), pages 139-144.
  6. John K. Christiansen & Claus J. Varnes & Birgitte Hollensen & Birgitte C. Blomberg, 2010. "Co-constructing the Brand and the Product," World Scientific Book Chapters, in: Joe Tidd (ed.), Gaining Momentum Managing the Diffusion of Innovations, chapter 5, pages 157-193, World Scientific Publishing Co. Pte. Ltd..
  7. Catherine Janssen & Joëlle Vanhamme & Adam Lindgreen & Cécile Lefebvre, 2014. "The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers’ Perception of Fit with Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 119(1), pages 45-57, January.
  8. Victoria Bellou & Ioannis Chaniotakis & Ioannis Kehagias & Irini Rigopoulou, 2015. "Employer Brand of Choice: an employee perspective," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 16(6), pages 1201-1215, December.
  9. Anupam Singh & Priyanka Verma, 2017. "How CSR Affects Brand Equity of Indian Firms?," Global Business Review, International Management Institute, vol. 18(3_suppl), pages 52-69, June.
  10. Mónica Díaz-Bustamante & Sonia Carcelén & María Puelles, 2016. "Image of Luxury Brands," SAGE Open, , vol. 6(2), pages 21582440166, April.
  11. Mosarrat Farhana, 2012. "Brand Elements Lead to Brand Equity: Differentiate or Die," Information Management and Business Review, AMH International, vol. 4(4), pages 223-233.
  12. Parment, Anders, 2008. "Distribution strategies for volume and premium brands in highly competitive consumer markets," Journal of Retailing and Consumer Services, Elsevier, vol. 15(4), pages 250-265.
  13. Mei Teh Goi & Chai Lee Goi & David Wong, 2014. "Constructing a brand identity scale for higher education institutions," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 24(1), pages 59-74, June.
  14. Iglesias, Oriol & Ind, Nicholas & Schultz, Majken, 2020. "History matters: The role of history in corporate brand strategy," Business Horizons, Elsevier, vol. 63(1), pages 51-60.
  15. Buil, Isabel & de Chernatony, Leslie & Martínez, Eva, 2013. "Examining the role of advertising and sales promotions in brand equity creation," Journal of Business Research, Elsevier, vol. 66(1), pages 115-122.
  16. J. Lucy Lee & Jeffrey D. James, 2015. "Assessing sport brand value through use of the contingent valuation method," Journal of Economic and Financial Studies (JEFS), LAR Center Press, vol. 3(6), pages 33-44, December.
  17. Osburg, Victoria-Sophie & Yoganathan, Vignesh & McLeay, Fraser & Diallo, Mbaye Fall, 2022. "(In)compatibilities in sustainable luxury signals," Ecological Economics, Elsevier, vol. 196(C).
  18. Per Åsberg & Henrik Uggla, 2019. "Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 483-496, September.
  19. Angy Geerts & Nathalie Veg-Sala, 2011. "Evidence On Internet Communication Management Strategies For Luxury Brands," Post-Print hal-01532821, HAL.
  20. Pearl Owusua Yeboah & Michael Addaney, 2016. "Corporate rebranding and performance of financial institutions in Ghana," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 6(7), pages 150-166, July.
  21. Voyer, Benjamin G. & Kastanakis, Minas N. & Rhode, Ann Kristin, 2017. "Co-creating stakeholder and brand identities: A cross-cultural consumer perspective," Journal of Business Research, Elsevier, vol. 70(C), pages 399-410.
  22. Nathalie Veg-Sala & Elyette Roux, 2018. "Cross-gender extension potential of luxury brands: a semiotic analysis," Journal of Brand Management, Palgrave Macmillan, vol. 25(5), pages 436-448, September.
  23. Shakiba Ghadir Jamal Abad & Jalali Seyed Hossein, 2013. "Conceptualization Of Customer Based Brand Equity In Financial Service Sector," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 8(1), pages 123-133, April.
  24. repec:dau:papers:123456789/2386 is not listed on IDEAS
  25. Anido Freire, N., 2014. "When luxury advertising adds the identitary values of luxury: A semiotic analysis," Journal of Business Research, Elsevier, vol. 67(12), pages 2666-2675.
  26. Vallaster, Christine & Lindgreen, Adam, 2013. "The role of social interactions in building internal corporate brands: Implications for sustainability," Journal of World Business, Elsevier, vol. 48(3), pages 297-310.
  27. Fabiana Mariutti & Ralph Tench, 2015. "Are we talking the Same Language? Challenging Complexity in Country Brand Models," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 1(1), pages 49-62, January.
  28. Nathalie Veg-Sala, 2014. "The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation," Post-Print hal-01525471, HAL.
  29. Nathalie Veg-Sala & Angy Geerts, 2012. "Gestion de la cohérence des récits des marques de luxe sur Internet : étude sémiotique et analyse comparée des secteurs de la maroquinerie et de la joaillerie," Post-Print hal-01532822, HAL.
  30. Fabiana Gondim Mariutti & Janaina Moura Engracia Giraldi, 2020. "Country brand personality of Brazil: a hindsight of Aaker’s theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(3), pages 251-264, September.
  31. Nyadzayo, Munyaradzi W. & Matanda, Margaret J. & Ewing, Michael T., 2015. "The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image," Journal of Business Research, Elsevier, vol. 68(9), pages 1886-1894.
  32. Ivana First, 2007. "Interrelationship between a brand’s environmental embeddedness, brand awareness and company performance," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 19(1), pages 73-84.
  33. Mohammad Shariq & Bilal Mustafa Khan & Aftab Haider Rizvi, 2014. "An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category," Jindal Journal of Business Research, , vol. 3(1-2), pages 121-136, June.
  34. Nathalie Veg-Sala & Elyette Roux, 2014. "A semiotic analysis of the extendibility of luxury brands," Post-Print hal-01525472, HAL.
  35. Burmann, Christoph & Jost-Benz, Marc & Riley, Nicola, 2009. "Towards an identity-based brand equity model," Journal of Business Research, Elsevier, vol. 62(3), pages 390-397, March.
  36. Pablo Farías, 2021. "The Local Aspect in the Successful Brands in Latin America: Empirical Evidence of Its Prevalence, the Role of Local and Global Companies, and Its Effect on Consumers," Sustainability, MDPI, vol. 13(2), pages 1-12, January.
  37. Vikas Arya & Hemraj Verma & Deepa Sethi & Rajat Agarwal, 2019. "Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment," IIM Kozhikode Society & Management Review, , vol. 8(2), pages 87-103, July.
  38. Mühlbacher, Hans & Raies, Karine & Grohs, Reinhard & Koll, Oliver, 2016. "Drivers of brand strength: Configural paths to strong cognitive brand equity," Journal of Business Research, Elsevier, vol. 69(8), pages 2774-2780.
  39. Koll, Oliver & von Wallpach, Sylvia, 2014. "Intended brand associations: Do they really drive consumer response?," Journal of Business Research, Elsevier, vol. 67(7), pages 1501-1507.
  40. Tsvetelina DIMITROVA, 2018. "Corporate Image of Banks: Comparative Study in Bulgaria and Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 273-281, November.
  41. Faseeh Amin Beig & Mohammad Furqan Khan, 2018. "Impact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook," Vision, , vol. 22(3), pages 264-275, September.
  42. Naïade Anido Freire & Leïla Loussaïef, 2018. "When Advertising Highlights the Binomial Identity Values of Luxury and CSR Principles: The Examples of Louis Vuitton and Hermès," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 565-582, July.
  43. DelVecchio, Pasquale & Ndou, Valentina & Sadguy, Nezha, 2008. "Brand-Based Competition in the Agri-Food Sector: Evidences from Italian SMEs," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49890, European Association of Agricultural Economists.
  44. Farías, Pablo, 2015. "Determinantes do sucesso de marcas globais e locais na América Latina," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 55(5), September.
  45. Silvia Delia OLARU & Elena GURGU, 2010. "Brand Management Nowadays," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(1), pages 124-128, March.
  46. Emete Toros & Yavuz Gazibey, 2018. "Priorities of the citizens in city brand development: comparison of two cities (Nicosia and Kyrenia) by using analytic hierarchy process (AHP) approach," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(1), pages 413-437, December.
  47. Elvira Tabaku & Mirela Zerellari (Mersini), 2015. "Brand Loyalty And Loyalty Programs; A Literature Review," Romanian Economic Business Review, Romanian-American University, vol. 10(2), pages 71-86, June.
  48. Nathalie Veg-Sala & Elyette Roux, 2017. "Cross-gender extension potential of luxury brands: a semiotic analysis," Post-Print hal-01735487, HAL.
  49. Sheila Furey & Paul Springer & Christine Parsons, 2014. "Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 24(1), pages 99-121, June.
  50. Anselmsson, Johan & Johansson, Ulf & Persson, Niklas, 2006. "A conceptual framework for understanding Customer-based brand equity and price premium in grocery categories," Working Paper Series 2006/4, Lund University, Institute of Economic Research.
  51. Martínez, Eva & Montaner, Teresa & Pina, José M., 2009. "Brand extension feedback: The role of advertising," Journal of Business Research, Elsevier, vol. 62(3), pages 305-313, March.
  52. Russell, Stephanie & Brannan, Matthew J., 2016. "“Getting the Right People on the Bus”: Recruitment, selection and integration for the branded organization," European Management Journal, Elsevier, vol. 34(2), pages 114-124.
  53. Ray, Arghya & Bala, Pradip Kumar & Chakraborty, Shibashish & Dasgupta, Shilpee A., 2021. "Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  54. Elisa Arrigo, 2011. "Fashion, Luxury and Design: Store Brand Management and Global Cities Identity," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Global .
  55. Mohammad Hatim Abuljadail & Gi Woong Yun & Saeed Ali Badghish, 2020. "Do Similar Brands ‘Like’ Each Other? An Investigation of Homophily Among Brands’ Social Networks on Facebook," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(3), pages 1-63, March.
  56. Javeria Shabbir, 2013. "Impact of Perceptual Dimensions and Behavioral dimension on brand equity in Pakistan," Information Management and Business Review, AMH International, vol. 5(7), pages 347-359.
  57. Santos-Vijande, María Leticia & del Río-Lanza, Ana Belén & Suárez-Álvarez, Leticia & Díaz-Martín, Ana María, 2013. "The brand management system and service firm competitiveness," Journal of Business Research, Elsevier, vol. 66(2), pages 148-157.
  58. Carl Jon Way NG, 2016. "‘Hottest brand, coolest pedagogy’: approaches to corporate branding in Singapore's higher education sector," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 26(1), pages 41-63, January.
  59. Mitja Kozjan & Doris Gomezelj Omerzel, 2011. "How Do Companies Treat Their Knowledge For managing the Company's Brand?," MIC 2011: Managing Sustainability? Proceedings of the 12th International Conference, Portorož, 23–26 November 2011 [Selected Papers],, University of Primorska, Faculty of Management Koper.
  60. Marwan GHALEB & Burçin KAPLAN, 2020. "Branding and Yemeni Organizations’ Willingness to Pay a Price Premium for Audit Services," Istanbul Management Journal, Istanbul University Business School, vol. 0(88), pages 127-143, June.
  61. Cecilia SILVESTRI, 2014. "Quality And Customer Satisfaction: Relationships And Dynamics. A Case Study," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 4(1), pages 5-21, March.
  62. Gómez, Mar & Lopez, Carmen & Molina, Arturo, 2015. "A model of tourism destination brand equity: The case of wine tourism destinations in Spain," Tourism Management, Elsevier, vol. 51(C), pages 210-222.
  63. Angy Geerts & Nathalie Veg-Sala, 2011. "Evidence On Internet Communication Management Strategies For Luxury Brands," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(5), pages 81-94.
  64. Nilsun Sariyer, 2017. "The Relationship Between The Personality Of Urbanites And City Brand Personality - An Application In Turkey," Eurasian Journal of Business and Management, Eurasian Publications, vol. 5(1), pages 41-54.
  65. Anja Marie Bundgaard & Rikke Dorothea Huulgaard, 2019. "Luxury products for the circular economy? A case study of Bang & Olufsen," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 699-709, July.
  66. Tangguh Okta Wibowo & Wening Udasmoro & Ratna Noviani, 2020. "Configuring the sustainable strategy of internet cafe in Yogyakarta, Indonesia, to remain popular in nowadays," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(1), pages 1122-1132, September.
  67. Othman, Nor’Ain & Wee, Hassnah & Hassan, Razip, 2014. "How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012?," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(1), pages 41-50.
  68. Nathalia C. Tjandra & Maktoba Omar & Robert L. Williams, Jr. & John Ensor, 2013. "Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 1(1), pages 22-40, October.
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