Are we talking the Same Language? Challenging Complexity in Country Brand Models
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DOI: =10.30958/ajbe.1-1-4
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References listed on IDEAS
- Teemu Moilanen & Seppo Rainisto, 2009. "How to Brand Nations, Cities and Destinations," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-58459-4, December.
- Roth, Katharina P. & Diamantopoulos, Adamantios, 2009. "Advancing the country image construct," Journal of Business Research, Elsevier, vol. 62(7), pages 726-740, July.
- Jan Lindemann, 2010. "The Economy of Brands," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-27501-0, December.
- Jean-Noël Kapferer, 2004. "The New Strategic Brand Management," Post-Print hal-00786821, HAL.
- Konecnik Ruzzier, Maja & de Chernatony, Leslie, 2013. "Developing and applying a place brand identity model: The case of Slovenia," Journal of Business Research, Elsevier, vol. 66(1), pages 45-52.
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Cited by:
- Fabiana Mariutti & Ralph Tench, 2016. "How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 17-31, February.
- Katariina Juusola & Abdelmounaim Lahrech, 2024. "Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid," Australian Journal of Management, Australian School of Business, vol. 49(2), pages 249-271, May.
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