How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012?
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References listed on IDEAS
- d'Astous, Alain & Boujbel, Lilia, 2007. "Positioning countries on personality dimensions: Scale development and implications for country marketing," Journal of Business Research, Elsevier, vol. 60(3), pages 231-239, March.
- Hosany, Sameer & Ekinci, Yuksel & Uysal, Muzaffer, 2006. "Destination image and destination personality: An application of branding theories to tourism places," Journal of Business Research, Elsevier, vol. 59(5), pages 638-642, May.
- Jean-Noël Kapferer, 2004. "The New Strategic Brand Management," Post-Print hal-00786821, HAL.
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- Bártolo-Ribeiro, Rui & Andrade, Luís, 2015. "Expatriates Selection: An Essay of Model Analysis," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(1), pages 47-57.
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More about this item
Keywords
Tourism Marketing; Destination Branding; Awareness; Image;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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