Co-constructing the Brand and the Product
In: Gaining Momentum Managing the Diffusion of Innovations
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- John K. Christiansen & Claus J. Varnes & Birgitte Hollensen & Birgitte C. Blomberg, 2009. "Co-Constructing The Brand And The Product," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 13(03), pages 319-348.
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- Jean-Noël Kapferer, 2004. "The New Strategic Brand Management," Post-Print hal-00786821, HAL.
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- John K. Christiansen & Marta Gasparin & Claus Varnes & Ina Augustin, 2016. "How Complaining Customers Make Companies Listen And Influence Product Development," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-31, January.
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Keywords
Innovation; Diffusion; Product Development; Product Marketing;All these keywords.
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