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Consumer evaluations of store brands: effects of store image and product attributes

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  • Semeijn, J.

    (Marketing & Supply Chain Management)

  • van Riel, A.C.R.

    (Marketing & Supply Chain Management)

  • Ambrosini, A.B.

Abstract

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Suggested Citation

  • Semeijn, J. & van Riel, A.C.R. & Ambrosini, A.B., 2003. "Consumer evaluations of store brands: effects of store image and product attributes," Research Memorandum 015, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    • Handle: RePEc:unm:umamet:2003015
    DOI: 10.26481/umamet.2003015
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    References listed on IDEAS

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    1. Andrew Wileman & Michael Jary, 1997. "Retail Power Plays: From Trading to Brand Leadership," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-349-14378-8, March.
    2. Mitchell, V. -W., 2001. "Re-conceptualizing consumer store image processing using perceived risk," Journal of Business Research, Elsevier, vol. 54(2), pages 167-172, November.
    3. Sanjay K. Dhar & Stephen J. Hoch, 1997. "Why Store Brand Penetration Varies by Retailer," Marketing Science, INFORMS, vol. 16(3), pages 208-227.
    4. Narasimhan, Chakravarthi & Wilcox, Ronald T, 1998. "Private Labels and the Channel Relationship: A Cross-Category Analysis," The Journal of Business, University of Chicago Press, vol. 71(4), pages 573-600, October.
    5. Sullivan, Mary, 1990. "Measuring Image Spillovers in Umbrella-Branded Products," The Journal of Business, University of Chicago Press, vol. 63(3), pages 309-329, July.
    6. Bearden, William O & Etzel, Michael J, 1982. "Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 183-194, September.
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    Cited by:

    1. Asif Hussain Samo & Hoorain Ashraf & Anum Shahid, 2018. "Can Retailer Really Retain? The Nexus Between Brand Image, Customer Retention And Retailer Behavior," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 14(2), pages 90-104.
    2. Hyun-Joo Lee, 2015. "The Sourcing Strategy Decision for Private Brands in Grocery Retailing," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(11), pages 175-185, November.
    3. Magali Jara, 2009. "« Le capital-marque des marques de distributeurs : une approche conceptuelle différenciée »," Post-Print halshs-00413592, HAL.
    4. Hsin-Hui Lin & Hsien-Ta Li & Yi-Shun Wang & Timmy H. Tseng & Ya-Ling Kao & Min-Yi Wu, 2017. "Predicting customer lifetime value for hypermarket private label products," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 18(4), pages 619-635, July.
    5. Jalal Rajeh Hanaysha, 2020. "Marketing Mix Elements and Corporate Social Responsibility: Do they Really Matter to Store Image?," Jindal Journal of Business Research, , vol. 9(1), pages 56-71, June.
    6. Óscar González-Benito & Mercedes Martos-Partal, 2014. "Price sensitivity versus perceived quality: moderating effects of retailer positioning on private label consumption," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 15(5), pages 935-950, November.
    7. Cristina Calvo-Porral & Jean-Pierre Lévy-Mangin, 2021. "Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping," Administrative Sciences, MDPI, vol. 11(1), pages 1-15, January.
    8. Sarah Nyengerai & Evans Manjoro, 2014. "Household Size and Brand Perception: The Case of Store Brands in Zimbabwe," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(9), pages 98-104, September.
    9. Ingrida Košičiarová & Zdenka Kádeková & Milan Džupina & Ľubica Kubicová & Marek Dvořák, 2020. "Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary," Sustainability, MDPI, vol. 12(23), pages 1-19, November.
    10. Calvo Porral, Cristina & Martínez Fernández, Valentín Alejandro & Juanatey Boga, Oscar & Lévy Mangín, Jean Pierre, 2015. "Measuring the influence of customer-based store brand equity in the purchase intention," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    11. K. Balaji & R. Maheswari, 2021. "Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase Intention," SAGE Open, , vol. 11(1), pages 21582440219, February.
    12. Christophe Bezes, 2013. "L'image du magasin : définition, effets, mesure et perspectives de recherche," Post-Print hal-02086704, HAL.
    13. Adi Alić & Emir Agić & Merima Činjarević, 2017. "The Importance of Store Image and Retail Service Quality in Private Brand Image-Building," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(1), pages 27-42.
    14. Ion ANGHEL & Anca Maria HRISTEA, 2018. "Private brand – differentiating concept and source of stimulation of the Romanian retail trade," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(3(616), A), pages 5-24, Autumn.
    15. Hanna Górska-Warsewicz & Sylwia Żakowska-Biemans & Maksymilian Czeczotko & Monika Świątkowska & Dagmara Stangierska & Ewa Świstak & Agnieszka Bobola & Julita Szlachciuk & Karol Krajewski, 2018. "Organic Private Labels as Sources of Competitive Advantage—The Case of International Retailers Operating on the Polish Market," Sustainability, MDPI, vol. 10(7), pages 1-28, July.

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