Can Retailer Really Retain? The Nexus Between Brand Image, Customer Retention And Retailer Behavior
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DOI: https://doi.org/10.46745/ilma.ibtjbs.2018.142.8
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References listed on IDEAS
- Semeijn, J. & van Riel, A.C.R. & Ambrosini, A.B., 2003. "Consumer evaluations of store brands: effects of store image and product attributes," Research Memorandum 015, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
- Sharma, Arun & Stafford, Thomas F., 2000. "The Effect of Retail Atmospherics on Customers' Perceptions of Salespeople and Customer Persuasion:: An Empirical Investigation," Journal of Business Research, Elsevier, vol. 49(2), pages 183-191, August.
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Keywords
Interactive services; satisfactory behavior; Retailer's behavior; brand Image; Customer Retention.;All these keywords.
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