The Sourcing Strategy Decision for Private Brands in Grocery Retailing
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- Semeijn, J. & van Riel, A.C.R. & Ambrosini, A.B., 2003. "Consumer evaluations of store brands: effects of store image and product attributes," Research Memorandum 015, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
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Keywords
Sourcing strategy decision; private brands; grocery retailing; in-house production; outsourcing;All these keywords.
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