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Retail Power Plays: From Trading to Brand Leadership

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  • Andrew Wileman
  • Michael Jary

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Suggested Citation

  • Andrew Wileman & Michael Jary, 1997. "Retail Power Plays: From Trading to Brand Leadership," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-349-14378-8, October.
    • Handle: RePEc:pal:palbok:978-1-349-14378-8
    DOI: 10.1007/978-1-349-14378-8
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    Cited by:

    1. Angulo-Ruiz, Fernando & Donthu, Naveen & Prior, Diego & Rialp, Josep, 2018. "How does marketing capability impact abnormal stock returns? The mediating role of growth," Journal of Business Research, Elsevier, vol. 82(C), pages 19-30.
    2. Steenkamp, J-B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G., 2002. "Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion," ERIM Report Series Research in Management ERS-2002-20-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    3. Magali Jara & Jean-Marc Ferrandi, 2017. "Standard retail brand equity: antecedents and sustainable developments," Working Papers hal-01465177, HAL.
    4. Semeijn, J. & van Riel, A.C.R. & Ambrosini, A.B., 2003. "Consumer evaluations of store brands: effects of store image and product attributes," Research Memorandum 015, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    5. Mark Francis, 2009. "Private-Label Npd Process Improvement In The Uk Fast Moving Consumer Goods Industry," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 13(03), pages 467-499.
    6. Gopal Das & Kalyan Kumar Guin & Biplab Datta, 2013. "Impact of Store Personality Antecedents on Store Personality Dimensions: An Empirical Study of Department Retail Brands," Global Business Review, International Management Institute, vol. 14(3), pages 471-486, September.
    7. Perea ý Monsuwé, A., 2003. "Rationalizability and minimal complexity in dynamic games," Research Memorandum 030, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).

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