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Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs

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  • Bies, Suzanne

    (Tilburg University, School of Economics and Management)

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  • Bies, Suzanne, 2022. "Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs," Other publications TiSEM ade86df3-4846-4318-938f-a, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:ade86df3-4846-4318-938f-af5756d3d822
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