When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition
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DOI: 10.1287/isre.2019.0918
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Keywords
mobile apps; mobile customer relationship management (mCRM); loyalty programs; mobile channel; deal-susceptible behaviors; difference-in-differences; econometrics; spillover effects; propensity score matching; mere exposure; technology adoption;All these keywords.
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