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Handbook of Marketing Decision Models
Editor
Listed:
- Berend Wierenga(Erasmus University)Ralf van der Lans(Hong Kong University of Science and Technology)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-319-56941-3
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Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Tarantino, Emanuele & Simcoe, Timothy S. & Ganglmair, Bernhard, 2018.
"Learning When to Quit: An Empirical Model of Experimentation,"
CEPR Discussion Papers
12733, C.E.P.R. Discussion Papers.
- Bernhard Ganglmair & Timothy Simcoe & Emanuele Tarantino, 2018. "Learning When to Quit: An Empirical Model of Experimentation," NBER Working Papers 24358, National Bureau of Economic Research, Inc.
- Bernhard Ganglmair & Timothy Simcoe & Emanuele Tarantino, 2018. "Learning When to Quit: An Empirical Model of Experimentation," Working Papers id:12569, eSocialSciences.
Book Chapters
The following chapters of this book are listed in IDEAS- Berend Wierenga & Ralf van der Lans, 2017. "Marketing Decision Models: Progress and Perspectives," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 1-11, Springer.
- Harald J. Heerde & Scott A. Neslin, 2017. "Sales Promotion Models," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 13-77, Springer.
- Tingting Fan & Peter N. Golder & Donald R. Lehmann, 2017. "Innovation and New Products Research: A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 79-116, Springer.
- Dominique M. Hanssens & Marnik G. Dekimpe, 2017. "Models for the Financial-Performance Effects of Marketing," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 117-142, Springer.
- Tammo H. A. Bijmolt & Peter C. Verhoef, 2017. "Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 143-165, Springer.
- Pradeep Chintagunta, 2017. "Structural Models in Marketing: Consumer Demand and Search," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 167-198, Springer.
- Greg M. Allenby & Jaehwan Kim & Peter E. Rossi, 2017. "Economic Models of Choice," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 199-222, Springer.
- Andrew T. Ching & Tülin Erdem & Michael P. Keane, 2017. "Empirical Models of Learning Dynamics: A Survey of Recent Developments," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 223-257, Springer.
- Hans Baumgartner & Bert Weijters, 2017. "Measurement Models for Marketing Constructs," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 259-295, Springer.
- Eva Ascarza & Peter S. Fader & Bruce G. S. Hardie, 2017. "Marketing Models for the Customer-Centric Firm," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 297-329, Springer.
- Ralf van der Lans & Michel Wedel, 2017. "Eye Movements During Search and Choice," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 331-359, Springer.
- Barbara Deleersnyder & Marnik G. Dekimpe, 2017. "Business-Cycle Research in Marketing," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 361-384, Springer.
- Vardan Avagyan & Vardit Landsman & Stefan Stremersch, 2017. "Marketing Models for the Life Sciences Industry," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 385-430, Springer.
- Randolph E. Bucklin & Paul R. Hoban, 2017. "Marketing Models for Internet Advertising," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 431-462, Springer.
- Peter J. Danaher, 2017. "Advertising Effectiveness and Media Exposure," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 463-481, Springer.
- Wendy W. Moe & Oded Netzer & David A. Schweidel, 2017. "Social Media Analytics," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 483-504, Springer.
- Xi Chen & Ralf van der Lans & Michael Trusov, 2017. "Integrating Social Networks into Marketing Decision Models," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 505-529, Springer.
- Gui B. Liberali & John R. Hauser & Glen L. Urban, 2017. "Morphing Theory and Applications," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 531-562, Springer.
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