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The marketing Use of nostalgia : An exploratory study and a nostalgic perception scale

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  • Alexandra Vignolles

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Paul-Emmanuel Pichon

    (CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique)

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  • Alexandra Vignolles & Paul-Emmanuel Pichon, 2008. "The marketing Use of nostalgia : An exploratory study and a nostalgic perception scale," Post-Print hal-04098031, HAL.
    • Handle: RePEc:hal:journl:hal-04098031
    Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-04098031
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    References listed on IDEAS

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    1. Holbrook, Morris B, 1993. "Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 245-256, September.
    2. Holbrook, Morris B & Schindler, Robert M, 1989. "Some Exploratory Findings on the Development of Musical Tastes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 119-124, June.
    3. Holak, Susan L. & Matveev, Alexei V. & Havlena, William J., 2007. "Nostalgia in post-socialist Russia: Exploring applications to advertising strategy," Journal of Business Research, Elsevier, vol. 60(6), pages 649-655, June.
    4. R. Divard & P. Robert-Demontrond, 1997. "La nostalgie: un thème récent dans la recherche marketing," Post-Print hal-02016863, HAL.
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