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La nostalgie: un thème récent dans la recherche marketing

Author

Listed:
  • R. Divard

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • P. Robert-Demontrond

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

Si la nostalgie est assurément un sentiment largement exploité dans la pratique marketing et particulièrement dans le domaine de la publicité, ce n'est que depuis quelques années que les spécialistes du comportement du consommateur commencent à y prêter attention et à appréhender toute l'importance des significations symboliques attachées au passé. Le but de cet article est d'éclairer avec précision le concept de nostalgie, de présenter un bilan des travaux réalisés et de tracer des pistes pour des recherches futures.

Suggested Citation

  • R. Divard & P. Robert-Demontrond, 1997. "La nostalgie: un thème récent dans la recherche marketing," Post-Print hal-02016863, HAL.
    • Handle: RePEc:hal:journl:hal-02016863
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    Citations

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    Cited by:

    1. Alexandra Vignolles & Paul-Emmanuel Pichon, 2008. "The marketing Use of nostalgia : An exploratory study and a nostalgic perception scale," Post-Print hal-04098031, HAL.
    2. repec:fan:istois:v:html10.3280/isto2023-047002 is not listed on IDEAS
    3. Borsali Awicha Amina & Benhabib Abderrezak, 2018. "Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 28-47.
    4. repec:fan:istois:v:html10.3280/isto2023-047003 is not listed on IDEAS
    5. Alexandra Vignolles & Paul-Emmanuel Pichon, 2014. "A taste of nostalgia: links between nostalgia and food consumption," Post-Print hal-04097948, HAL.
    6. Alexandra Vignolles & Paul-Emmanuel Pichon, 2007. "Un Goût de Nostalgie : Liens entre nostalgie et consommation alimentaire," Post-Print hal-04097976, HAL.

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