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Un Goût de Nostalgie : Liens entre nostalgie et consommation alimentaire

Author

Listed:
  • Alexandra Vignolles

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Paul-Emmanuel Pichon

    (CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

Si la nostalgie est un concept abordé dans les problématiques liées au comportement du consommateur, peu de recherches s'intéressent à ce phénomène dans la consommation alimentaire. Or ce lien est quasiment évident ; la consommation de produits alimentaires, de part sa dimension fondamentalement culturelle, est propice aux évocations nostalgiques. Aujourd'hui, dans un contexte perturbé, la consommation alimentaire est perçue comme risquée. On peut donc s'interroger sur la place de la nostalgie comme facteur de réassurance pour le consommateur. A partir de cette recherche issue d'une étude exploratoire qualitative, deux principaux apports sont mis en avant : la caractérisation et le développement d'une première typologie de la nostalgie alimentaire. Enfin des pistes sont proposées pour l'utilisation de la nostalgie en communication, entre autres comme facteur de réassurance.

Suggested Citation

  • Alexandra Vignolles & Paul-Emmanuel Pichon, 2007. "Un Goût de Nostalgie : Liens entre nostalgie et consommation alimentaire," Post-Print hal-04097976, HAL.
    • Handle: RePEc:hal:journl:hal-04097976
    Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-04097976
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    References listed on IDEAS

    as
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    3. R. Divard & P. Robert-Demontrond, 1997. "La nostalgie: un thème récent dans la recherche marketing," Post-Print hal-02016863, HAL.
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