IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v10y2023i1d10.1057_s41599-023-01614-0.html
   My bibliography  Save this article

Revival of positive nostalgic music during the first Covid-19 lockdown in the UK: evidence from Spotify streaming data

Author

Listed:
  • Timothy Yu-Cheong Yeung

    (Centre for European Policy Studies
    KU Leuven)

Abstract

This work shows that positive old music listening surged during the early phase of the Covid-19 pandemic, suggesting a rise in preference for nostalgia and positivity in music. Using the music streaming data of Spotify users in the UK and employing multivariate regression analysis, this work documents that users were more likely to listen to songs older than 5 years during the national lockdown that began in late March 2020 compared with the pre-lockdown period. Such a change in preference was not observed in the same period in 2019. Meanwhile, more frequent listening to old music is found in samples of positive songs and also negative songs. This suggests that the preference for nostalgic music is to a certain extent independent of the positivity bias during the pandemic found in the literature. Yet, this work also provides evidence that the nostalgia-seeking behaviour and the preference for positive songs reinforced each other during the lockdown as the surge in positive old music was more persistent than that in positive recent music.

Suggested Citation

  • Timothy Yu-Cheong Yeung, 2023. "Revival of positive nostalgic music during the first Covid-19 lockdown in the UK: evidence from Spotify streaming data," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
  • Handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01614-0
    DOI: 10.1057/s41599-023-01614-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-023-01614-0
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1057/s41599-023-01614-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Holbrook, Morris B, 1993. "Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 245-256, September.
    2. Lauren K. Fink & Lindsay A. Warrenburg & Claire Howlin & William M. Randall & Niels Chr. Hansen & Melanie Wald-Fuhrmann, 2021. "Viral tunes: changes in musical behaviours and interest in coronamusic predict socio-emotional coping during COVID-19 lockdown," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-11, December.
    3. Holak, Susan L. & Matveev, Alexei V. & Havlena, William J., 2007. "Nostalgia in post-socialist Russia: Exploring applications to advertising strategy," Journal of Business Research, Elsevier, vol. 60(6), pages 649-655, June.
    4. Yao Sun & Shiang-Yi Lin & Kevin Kien Hoa Chung, 2020. "University Students’ Perceived Peer Support and Experienced Depressive Symptoms during the COVID-19 Pandemic: The Mediating Role of Emotional Well-Being," IJERPH, MDPI, vol. 17(24), pages 1-13, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Priyanka Das & Santosh Shukla & Vipin Shrivastav & Saurabh Purohit & Deepika Sharma & Sanjay Dhir & Sushil & Harkabir Singh Jandu & Meenal Kukreja & Mehak Bhatia & Nitin Kothari & Saurabh Sharma & Shy, 2024. "The role of community mobilization in people’s healthcare-seeking behavior during the COVID-19 vaccination journey: select case studies from Madhya Pradesh," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Magdalena Grebosz-Krawczyk, 2020. "How Nostalgia Affects Brand Equity? Consumers’ Attitudes Towards Nostalgic Generational and Transgenerational Brands," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1019-1034.
    2. Alexandra Vignolles & Paul-Emmanuel Pichon, 2008. "The marketing Use of nostalgia : An exploratory study and a nostalgic perception scale," Post-Print hal-04098031, HAL.
    3. Dogerlioglu-Demir, Kivilcim & Tansuhaj, Patriya & Cote, Joseph & Akpinar, Ezgi, 2017. "Value integration effects on evaluations of retro brands," Journal of Business Research, Elsevier, vol. 77(C), pages 124-130.
    4. Martin Heinberg & Constantine S. Katsikeas & H. Erkan Ozkaya & Markus Taube, 2020. "How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 869-890, September.
    5. Justina GineikienÄ—, 2013. "Consumer Nostalgia Literature Review And An Alternative Measurement Perspective," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 4(2).
    6. Şeniz Özhan, 2020. "The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention," Istanbul Business Research, Istanbul University Business School, vol. 49(2), pages 380-390, November.
    7. Spencer Henson & Bruce Traill, 2000. "Measuring Perceived Performance of the Food System and Consumer Food‐Related Welfare," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(3), pages 388-404, September.
    8. Lopez Sintas, Jordi & Garcia Alvarez, Ercilia, 2005. "Four characters on the stage playing three games: performing arts consumption in Spain," Journal of Business Research, Elsevier, vol. 58(10), pages 1446-1455, October.
    9. Zhou, Ling & Wang, Tao & Zhang, Qin & Mou, Yupeng, 2013. "Consumer insecurity and preference for nostalgic products: Evidence from China," Journal of Business Research, Elsevier, vol. 66(12), pages 2406-2411.
    10. Darcen Esau & Donna M. Senese, 2022. "Consuming Location: The Sustainable Impact of Transformational Experiential Culinary and Wine Tourism in Chianti Italy," Sustainability, MDPI, vol. 14(12), pages 1-14, June.
    11. Tarunija Chandra & Vibhuti Tripathi, 2023. "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 133-163.
    12. Yanfang Zeng & Rui Xu, 2021. "An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism," Sustainability, MDPI, vol. 13(21), pages 1-16, November.
    13. Donald R. Lehmann & Jeffrey R. Parker, 2017. "Disadoption," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 36-51, June.
    14. Agnes Y. K. Lai & George O. C. Cheung & Asa C. M. Choi & Man-Ping Wang & Polly S. L. Chan & Angie H. Y. Lam & Esther W. S. Lo & Chia-Chin Lin & Tai-Hing Lam, 2022. "Mental Health, Support System, and Perceived Usefulness of Support in University Students in Hong Kong Amidst COVID-19 Pandemic: A Mixed-Method Survey," IJERPH, MDPI, vol. 19(19), pages 1-18, October.
    15. Sichtmann, Christina & Davvetas, Vasileios & Diamantopoulos, Adamantios, 2019. "The relational value of perceived brand globalness and localness," Journal of Business Research, Elsevier, vol. 104(C), pages 597-613.
    16. repec:fan:istois:v:html10.3280/isto2023-047002 is not listed on IDEAS
    17. Sara Miori & Andrea Sanna & Sergio Lassola & Erica Cicolini & Roberto Zanella & Sandra Magnoni & Silvia De Rosa & Giacomo Bellani & Michele Umbrello, 2023. "Incidence, Risk Factors, and Consequences of Post-Traumatic Stress Disorder Symptoms in Survivors of COVID-19-Related ARDS," IJERPH, MDPI, vol. 20(8), pages 1-14, April.
    18. Stokburger-Sauer, Nicola & Ratneshwar, S. & Sen, Sankar, 2012. "Drivers of consumer–brand identification," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 406-418.
    19. Hungenberg, Eric & Slavich, Mark & Bailey, Andrew & Sawyer, Taylor, 2020. "Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective," Sport Management Review, Elsevier, vol. 23(5), pages 824-837.
    20. Vlachos, Pavlos A. & Vrechopoulos, Adam P., 2012. "Consumer–retailer love and attachment: Antecedents and personality moderators," Journal of Retailing and Consumer Services, Elsevier, vol. 19(2), pages 218-228.
    21. Jordi López-Sintas & Anna Torres & Konstantina Zerva, 2006. "Are Americans' musical preferences more omnivores today?," Economics Working Papers 963, Department of Economics and Business, Universitat Pompeu Fabra.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01614-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.