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Modalité et enjeux de la relation consommateur-marque

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  • Benoît Heilbrunn

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  • Benoît Heilbrunn, 2003. "Modalité et enjeux de la relation consommateur-marque," Revue française de gestion, Lavoisier, vol. 145(4), pages 131-144.
    • Handle: RePEc:cai:rfglav:rfg_145_0131
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    Cited by:

    1. Sebastien Knockaert & François Grima & Olivier Brunel, 2018. "Prestige, respect et responsabilité sociale : attributs symboliques comme facteur d'attractivité organisationnelle d'une association," Post-Print hal-02362420, HAL.

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