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Leveraging brand equity to attract human capital

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  • Devon DelVecchio
  • Cheryl Jarvis
  • Richard Klink
  • Brian Dineen

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  • Devon DelVecchio & Cheryl Jarvis & Richard Klink & Brian Dineen, 2007. "Leveraging brand equity to attract human capital," Marketing Letters, Springer, vol. 18(3), pages 149-164, September.
    • Handle: RePEc:kap:mktlet:v:18:y:2007:i:3:p:149-164
    DOI: 10.1007/s11002-007-9012-3
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    References listed on IDEAS

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    1. Gary S. Becker & Casey B. Mulligan, 1997. "The Endogenous Determination of Time Preference," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(3), pages 729-758.
    2. Hiltrop, Jean-Marie, 1999. "The quest for the best: human resource practices to attract and retain talent," European Management Journal, Elsevier, vol. 17(4), pages 422-430, August.
    3. Myers, Stewart C., 1977. "Determinants of corporate borrowing," Journal of Financial Economics, Elsevier, vol. 5(2), pages 147-175, November.
    4. Sirgy, M Joseph, 1982. "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 287-300, December.
    5. Bearden, William O & Etzel, Michael J, 1982. "Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 183-194, September.
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    Citations

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    Cited by:

    1. Ridhya Goyal & Gurvinder Kaur, 2023. "Identifying the impact of employer branding in the retention of nurses: the mediating role of organizational culture and career development," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    2. Shiksha Gupta & Gordhan K. Saini, 2020. "Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands," Global Business Review, International Management Institute, vol. 21(3), pages 743-762, June.
    3. Rudkowski, Janice, 2024. "Measuring employee-consumer integrated retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    4. Brunner, Christian Boris & Baum, Matthias, 2020. "The impact of brand portfolios on organizational attractiveness," Journal of Business Research, Elsevier, vol. 106(C), pages 182-195.
    5. Richard R. Klink & Lan Wu, 2017. "Creating ethical brands: the role of brand name on consumer perceived ethicality," Marketing Letters, Springer, vol. 28(3), pages 411-422, September.
    6. Maria Corina, 2020. "Does employer branding beat head hunting? The potential of company culture to increase employer attractiveness," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 16(4), pages 87-112.
    7. John Kim & Kenneth York & Jeen-Su Lim, 2011. "The role of brands in recruitment: A mixed-brand strategy approach," Marketing Letters, Springer, vol. 22(2), pages 165-179, June.
    8. Arijs, Diane & Botero, Isabel C. & Michiels, Anneleen & Molly, Vincent, 2018. "Family business employer brand: Understanding applicants’ perceptions and their job pursuit intentions with samples from the US and Belgium," Journal of Family Business Strategy, Elsevier, vol. 9(3), pages 180-191.
    9. Howard Adler & Richard Ghiselli, 2015. "The Importance of Compensation and Benefits on University Students¡¯ Perceptions of Organizations as Potential Employers," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 6(1), pages 1-9, February.
    10. Sebastien Knockaert & François Grima & Olivier Brunel, 2018. "Prestige, respect et responsabilité sociale : attributs symboliques comme facteur d'attractivité organisationnelle d'une association," Post-Print hal-02362420, HAL.

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