"J'espère que ce commerçant ne me parlera pas !" : l'effet de l'anxiété sociale et du degré d'intimité de la conversation sur l'intention de revenir dans le point de vente
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References listed on IDEAS
- Jennifer J. Argo & Darren W. Dahl & Rajesh V. Manchanda, 2005. "The Influence of a Mere Social Presence in a Retail Context," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(2), pages 207-212, September.
- Raphaëlle Butori, 2010. "Pour une meilleure utilisation du traitement de faveur: une approche individuelle," Post-Print hal-02055241, HAL.
- Dahl, Darren W & Manchanda, Rajesh V & Argo, Jennifer J, 2001. "Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 473-481, December.
- Jean Frisou, 2005. "Une approche tendancielle du comportement de fidélité : Du concept à sa mesure," Post-Print hal-02023624, HAL.
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Keywords
Social anxiety; relationship marketing; small talk; self-disclosure; intimacy; conversations; Marketing relationnel; anxiété sociale; relation; intimité; fidélité; conversation;All these keywords.
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