Construction and validation of the in-store privacy preference scale
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DOI: 10.1016/j.jretconser.2015.02.004
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Cited by:
- Casidy, Riza & Wymer, Walter, 2016. "A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 189-197.
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Keywords
Privacy; Scale; Shopping; Embarrassment; Consumer behavior; Retailing;All these keywords.
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