The Effect of Experience Congruity on Repurchase Intention: The Moderating Role of Public Commitment
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DOI: serv.2017.0203
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Cited by:
- Ifie, Kemefasu, 2020. "Excellent Product … But Too Early to Say: Consumer Reactions to Tentative Product Reviews," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 35-51.
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Keywords
online reviews; social influence; public commitment; embarrassment; attitude certainty;All these keywords.
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