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Une approche tendancielle du comportement de fidélité : Du concept à sa mesure

Author

Listed:
  • Jean Frisou

    (UPPA - Université de Pau et des Pays de l'Adour, IAE Pau - Institut d'Administration des Entreprises - Pau - UPPA - Université de Pau et des Pays de l'Adour)

Abstract

Nous proposons de définir le comportement de fidélité comme une tendance latente présente durablement chez le client qui contribue à développer à long terme ses achats de la marque. Le lien entre attitude et tendance au comportement de fidélité est validé mais non celui entre satisfaction et tendance au comportement de fidélité.

Suggested Citation

  • Jean Frisou, 2005. "Une approche tendancielle du comportement de fidélité : Du concept à sa mesure," Post-Print hal-02023624, HAL.
    • Handle: RePEc:hal:journl:hal-02023624
    DOI: 10.1177/076737010502000205
    as

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    Cited by:

    1. Valérie Guillard & Eva Delacroix, 2012. ""J'espère que ce commerçant ne me parlera pas !" : l'effet de l'anxiété sociale et du degré d'intimité de la conversation sur l'intention de revenir dans le point de vente," Post-Print hal-01630516, HAL.
    2. Patrice Cailleba & Herbert Casteran, 2010. "Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior," Journal of Business Ethics, Springer, vol. 97(4), pages 613-624, December.

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