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Implicit Preferences Inferred from Choice

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  • Tom Cunningham
  • Jonathan de Quidt

Abstract

A longstanding distinction in psychology is between implicit and explicit preferences. Implicit preferences are ordinarily measured by observing non-choice data, such as response time. In this paper we introduce a method for inferring implicit preferences directly from choices. The necessary assumption is that implicit preferences toward an attribute (e.g. gender, race, sugar) have a stronger effect when the attribute is mixed with others, and so the decision becomes less “revealing” about one’s preferences. We discuss reasons why preferences would have this property, advantages and disadvantages of this method relative to other measures of implicit preferences, and application to measuring implicit preferences in racial discrimination, self-control, and framing effects.

Suggested Citation

  • Tom Cunningham & Jonathan de Quidt, 2016. "Implicit Preferences Inferred from Choice," CESifo Working Paper Series 5704, CESifo.
    • Handle: RePEc:ces:ceswps:_5704
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    References listed on IDEAS

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    Cited by:

    1. Kai Barron & Christina Gravert, 2022. "Confidence and Career Choices: An Experiment," Scandinavian Journal of Economics, Wiley Blackwell, vol. 124(1), pages 35-68, January.
    2. Barron, Kai & Ditlmann, Ruth & Gehrig, Stefan & Schweighofer-Kodritsch, Sebastian, 2020. "Explicit and implicit belief-based gender discrimination: A hiring experiment," Discussion Papers, Research Unit: Economics of Change SP II 2020-306, WZB Berlin Social Science Center.
    3. Francesco Cerigioni, 2016. "Dual decision processes: Retrieving preferences when some choices are intuitive," Economics Working Papers 1550, Department of Economics and Business, Universitat Pompeu Fabra.
    4. Leonardo Bursztyn & Georgy Egorov & Ingar Haaland & Aakaash Rao & Christopher Roth, 2023. "Justifying Dissent," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 138(3), pages 1403-1451.
    5. Leonardo Bursztyn & Ingar K. Haaland & Aakaash Rao & Christopher P. Roth, 2020. "Disguising Prejudice: Popular Rationales as Excuses for Intolerant Expression," NBER Working Papers 27288, National Bureau of Economic Research, Inc.
    6. Francesco Cerigioni, 2021. "Dual Decision Processes: Retrieving Preferences When Some Choices Are Automatic," Journal of Political Economy, University of Chicago Press, vol. 129(6), pages 1667-1704.

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    More about this item

    Keywords

    implicit discrimination; bias; judgement and decision making; choice-set effects;
    All these keywords.

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • J71 - Labor and Demographic Economics - - Labor Discrimination - - - Hiring and Firing

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