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The limits to moral erosion in markets: Social norms and the replacement excuse

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  • Bartling, Björn
  • Özdemir, Yagiz

Abstract

This paper studies the impact of a key feature of competitive markets on moral behavior: the possibility that a competitor might step in and conclude the deal if a conscientious market actor forgoes a profitable business opportunity for ethical reasons. In a series of experiments, we study whether people invoke the replacement excuse, that is, the argument “if I don't do it, someone else will,” to justify narrowly self-interested actions. Our data are consistent with the possibility that the existence of a clear social norm of moral conduct can limit the impact of the availability of the replacement excuse on behavior.

Suggested Citation

  • Bartling, Björn & Özdemir, Yagiz, 2023. "The limits to moral erosion in markets: Social norms and the replacement excuse," Games and Economic Behavior, Elsevier, vol. 138(C), pages 143-160.
    • Handle: RePEc:eee:gamebe:v:138:y:2023:i:c:p:143-160
    DOI: 10.1016/j.geb.2022.12.001
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    11. Gehrlein, Jonas & Crede, Ann-Kathrin & Adrian, Nana, 2020. "The impact of markets on moral reasoning: Evidence from an online experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 87(C).
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    More about this item

    Keywords

    Replacement excuse; Social norms; Moral behavior; Competition; Markets; Utilitarianism; Deontological ethics;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General

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