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It hurts to ask

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  • Bénabou, Roland
  • Jaroszewicz, Ania
  • Loewenstein, George

Abstract

We analyze the offering, asking, and granting of help or other benefits as a three-stage game with bilateral private information between a person in need of help and a potential helper. Asking entails the risk of rejection, which can be painful: since unawareness of the need can no longer be an excuse, a refusal reveals that the person in need, or the relationship, is not valued very much. We show that people may fail to ask even when most helpers would help if told about the need, and that even though a greater need makes help both more valuable and more likely to be granted, it can reduce the propensity to ask. When potential helpers concerned about the recipient’s ask-shyness can make spontaneous offers, this can be a double-edged sword: offering reveals a more caring type and helps solve the failure-to-ask problem, but not offering reveals a not-so-caring one, and this itself deters asking. This discouragement effect can also generate a trap where those in need hope for an offer while willing helpers hope for an ask, resulting in significant inefficiencies.

Suggested Citation

  • Bénabou, Roland & Jaroszewicz, Ania & Loewenstein, George, 2025. "It hurts to ask," European Economic Review, Elsevier, vol. 171(C).
    • Handle: RePEc:eee:eecrev:v:171:y:2025:i:c:s001429212400240x
    DOI: 10.1016/j.euroecorev.2024.104911
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