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American Legacy Foundation, First Look Report 12. Exposure to Pro-tobacco Messages among Teens and Young Adults

Author

Listed:
  • Jeff Niederdeppe, MA
  • Drew Lindsey, BA
  • Maria E. Girlando, BA
  • Alec Ulasevich, PhD
  • Matthew C. Farrelly, PhD

Abstract

The purpose fo this report is to summarize awareness of and receptivity to pro-tobacco marketing influences from three national samples of teens and young adults following the MSA. The report addresses 4 key research questions. 1)How frequently are young teens (age 12 to 14), older teens (aged 15 to 17), and young adults (age 18 to 24) exposed to pro-tobacco marketing? 2)How frequently are teens and young adults exposed to smoking portrayals in television and films? 3)Have reports of exposure to pro-tobacco marketing among teens and young adults changed between winter 1999-20000, fall 2000, and spring 2001? 4)How does exposure to pro-tobacco marketing differ by race/ethnicity, gender and smoking status?

Suggested Citation

  • Jeff Niederdeppe, MA & Drew Lindsey, BA & Maria E. Girlando, BA & Alec Ulasevich, PhD & Matthew C. Farrelly, PhD, 2003. "American Legacy Foundation, First Look Report 12. Exposure to Pro-tobacco Messages among Teens and Young Adults," University of California at San Francisco, Center for Tobacco Control Research and Education qt6rx0f6q5, Center for Tobacco Control Research and Education, UC San Francisco.
    • Handle: RePEc:cdl:ctcres:qt6rx0f6q5
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    References listed on IDEAS

    as
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    2. Biener, L. & Siegel, M., 2000. "Tobacco marketing and adolescent smoking: More support for a causal inference," American Journal of Public Health, American Public Health Association, vol. 90(3), pages 407-411.
    3. Schooler, C. & Feighery, E. & Flora, J.A., 1996. "Seventh graders' self-reported exposure to cigarette marketing and its relationship to their smoking behavior," American Journal of Public Health, American Public Health Association, vol. 86(9), pages 1216-1221.
    4. Hazan, A.R. & Lipton, H.L. & Glantz, S.A., 1994. "Popular films do not reflect current tobacco use," American Journal of Public Health, American Public Health Association, vol. 84(6), pages 998-1000.
    5. Chapman, S. & Fitzgerald, B., 1982. "Brand preference and advertising recall in adolescent smokers: Some implications for health promotion," American Journal of Public Health, American Public Health Association, vol. 72(5), pages 491-494.
    6. Sepe, E. & Ling, P.M. & Glantz, S.A., 2002. "Smooth moves: Bar and nightclub tobacco promotions that target young adults," American Journal of Public Health, American Public Health Association, vol. 92(3), pages 414-419.
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