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Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers

Author

Listed:
  • Wakefield, Melanie PhD
  • Ruel, Erin E. MA
  • Chaloupka, Frank J. PhD
  • Slater, Sandy J. MS
  • Kaufman, Nancy J. RN, MS

Abstract

Objectives - To determine the relationship between brand-specific advertising and promotions in convenience stores for Marlboro and Camel cigarettes and choice of usual brand among school students. Design - Cross-sectional survey with merged records of store tobacco advertising and promotions. Setting – United States. Participants – 3,890 high school smokers with a usual brand, matched to 196 convenience stores. Main outcome measures – Choice of Marlboro as a usual brand ; choice of Camel as a usual brand. Results – Choice of Marlboro as a usual brand was associated with presence of a Marlboro gift with purchase (p.05) and negatively associated with a greater share of exterior advertising voice for Camel (p

Suggested Citation

  • Wakefield, Melanie PhD & Ruel, Erin E. MA & Chaloupka, Frank J. PhD & Slater, Sandy J. MS & Kaufman, Nancy J. RN, MS, 2001. "Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers," University of California at San Francisco, Center for Tobacco Control Research and Education qt28h3v79v, Center for Tobacco Control Research and Education, UC San Francisco.
    • Handle: RePEc:cdl:ctcres:qt28h3v79v
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    References listed on IDEAS

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    1. Henry Saffer & Frank Chaloupka, 1999. "Tobacco Advertising: Economic Theory and International Evidence," NBER Working Papers 6958, National Bureau of Economic Research, Inc.
    2. Biener, L. & Siegel, M., 2000. "Tobacco marketing and adolescent smoking: More support for a causal inference," American Journal of Public Health, American Public Health Association, vol. 90(3), pages 407-411.
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