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Popular films do not reflect current tobacco use

Author

Listed:
  • Hazan, A.R.
  • Lipton, H.L.
  • Glantz, S.A.

Abstract

This study examined trends in tobacco use in a random sample of 2 of the 20 top-grossing US films each year from 1960 through 1990 (62 films). The overall rate of tobacco use did not change. Films continue to portray smokers as successful, attractive White males. Smoking groups became larger, smoking alone declined, hostility and stress reduction were increasingly associated with smoking, and smoking by minor characters increased. Although smoking among elite characters fell, it remained nearly three times as prevalent as in actual population data during the 3 decades. Events involving young people more than doubled. Films do not accurately represent smoking in the United States.

Suggested Citation

  • Hazan, A.R. & Lipton, H.L. & Glantz, S.A., 1994. "Popular films do not reflect current tobacco use," American Journal of Public Health, American Public Health Association, vol. 84(6), pages 998-1000.
    • Handle: RePEc:aph:ajpbhl:1994:84:6:998-1000_0
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    Cited by:

    1. Khandeparkar, Kapil & Motiani, Manoj & Sharma, Amalesh, 2021. "Thank you for not smoking – A multi-method investigation to understand the effect of anti-smoking warnings in television programs," Journal of Business Research, Elsevier, vol. 128(C), pages 462-472.
    2. Jeff Niederdeppe, MA & Drew Lindsey, BA & Maria E. Girlando, BA & Alec Ulasevich, PhD & Matthew C. Farrelly, PhD, 2003. "American Legacy Foundation, First Look Report 12. Exposure to Pro-tobacco Messages among Teens and Young Adults," University of California at San Francisco, Center for Tobacco Control Research and Education qt6rx0f6q5, Center for Tobacco Control Research and Education, UC San Francisco.
    3. Charlesworth, Annemarie MA. & Glantz, Stanton A. Ph.D., 2006. "Tobacco and the Movie Industry," University of California at San Francisco, Center for Tobacco Control Research and Education qt2qz385f8, Center for Tobacco Control Research and Education, UC San Francisco.
    4. Kevin C. Davis & James M. Nonnemaker & Hosanna A. Asfaw & Donna M. Vallone, 2010. "Racial/Ethnic Differences in Perceived Smoking Prevalence: Evidence from a National Survey of Teens," IJERPH, MDPI, vol. 7(12), pages 1-17, December.

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