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Bar and club tobacco promotions in the alternative press: Targeting young adults

Author

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  • Sepe, E.
  • Glantz, S.A.

Abstract

Objectives. This study examined changes in tobacco promotions in the alternative press in San Francisco and Philadelphia from 1994 to 1999. Methods. A random sample of alternative newspapers was analyzed, and a content analysis was conducted. Results. Between 1994 and 1999, numbers of tobacco advertisements increased from 8 to 337 in San Francisco and from 8 to 351 in Philadelphia. Product advertisements represented only 45% to 50% of the total; the remaining advertisements were entertainment-focused promotions, mostly bar-club and event promotions. Conclusions. The tobacco industry has increased its use of bars and clubs as promotional venues and has used the alternative press to reach the young adults who frequent these establishments. This increased targeting of young adults may be associated with an increase in smoking among this group.

Suggested Citation

  • Sepe, E. & Glantz, S.A., 2002. "Bar and club tobacco promotions in the alternative press: Targeting young adults," American Journal of Public Health, American Public Health Association, vol. 92(1), pages 75-78.
    • Handle: RePEc:aph:ajpbhl:2002:92:1:75-78_9
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    Cited by:

    1. Rehan Azam & Muhammad Danish & Syed Suleman Akbar, 2012. "Consumption Style among Young Adults toward Their Shopping Behavior: An Empirical Study in Pakistan," Business and Management Research, Business and Management Research, Sciedu Press, vol. 1(4), pages 109-116, December.
    2. Hoek, Janet & Newcombe, Rhiannon & Walker, Sue, 2011. "Promoting youth smokefree behaviour: An evaluation of a social norms campaign," Australasian marketing journal, Elsevier, vol. 19(1), pages 58-64.
    3. Shu-Hui Chuang & Song-Lih Huang, 2012. "Changes in smoking behavior among college students following implementation of a strict campus smoking policy in Taiwan," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 57(1), pages 199-205, February.
    4. Jeff Niederdeppe, MA & Drew Lindsey, BA & Maria E. Girlando, BA & Alec Ulasevich, PhD & Matthew C. Farrelly, PhD, 2003. "American Legacy Foundation, First Look Report 12. Exposure to Pro-tobacco Messages among Teens and Young Adults," University of California at San Francisco, Center for Tobacco Control Research and Education qt6rx0f6q5, Center for Tobacco Control Research and Education, UC San Francisco.

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