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Smooth moves: Bar and nightclub tobacco promotions that target young adults

Author

Listed:
  • Sepe, E.
  • Ling, P.M.
  • Glantz, S.A.

Abstract

Objectives. This article describes the tobacco industry's use of bars and nightclubs to encourage smoking among young adults. Methods. Previously secret tobacco industry marketing documents were analyzed. Results. Tobacco industry bar and nightclub promotions in the 1980s and 1990s included aggressive advertising, tobacco brand-sponsored activities, and distribution of samples, Financial incentives for Club owners and staff were used to encourage smoking through peer influence. Increased use of these strategies occurred concurrently with an increase in smoking among persons aged 18 through 24 years. Conclusions. The tobacco industry's bar and nightclub promotions are not yet politically controversial and are not regulated by the 1998 Master Settlement Agreement between the industry and the states. Tobacco control advocates should include young adults in research and advocacy efforts and should design interventions to counter this industry strategy to solidify smoking patterns and recruit young adult smokers.

Suggested Citation

  • Sepe, E. & Ling, P.M. & Glantz, S.A., 2002. "Smooth moves: Bar and nightclub tobacco promotions that target young adults," American Journal of Public Health, American Public Health Association, vol. 92(3), pages 414-419.
    • Handle: RePEc:aph:ajpbhl:2002:92:3:414-419_9
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    Cited by:

    1. Hahn, Ellen J DNS, RN & Rayens, Mary Kay PhD & Chaloupka, Frank J. PhD & Okoli, Chizimuzo T.C. BSN, RN & Yang, Jun MS, 2002. "Projected Smoking-Related Deaths Among U.S. Youth: A 2000 Update," University of California at San Francisco, Center for Tobacco Control Research and Education qt8j85j2ct, Center for Tobacco Control Research and Education, UC San Francisco.
    2. Sol Yu & Wonho Yang & Kiyoung Lee & Sungcheon Kim & Kwonchul Ha & Sungroul Kim, 2015. "Short-Term Impact of a Comprehensive Smoke-Free Law Following a Partial Smoke-Free Law on PM 2.5 Concentration Levels at Hospitality Venues on the Peripheries of College Campuses," IJERPH, MDPI, vol. 12(11), pages 1-9, November.
    3. Jeff Niederdeppe, MA & Drew Lindsey, BA & Maria E. Girlando, BA & Alec Ulasevich, PhD & Matthew C. Farrelly, PhD, 2003. "American Legacy Foundation, First Look Report 12. Exposure to Pro-tobacco Messages among Teens and Young Adults," University of California at San Francisco, Center for Tobacco Control Research and Education qt6rx0f6q5, Center for Tobacco Control Research and Education, UC San Francisco.
    4. Carla J. Berg & Yael Bar-Zeev & Hagai Levine, 2020. "Informing iQOS Regulations in the United States: A Synthesis of What We Know," SAGE Open, , vol. 10(1), pages 21582440198, January.
    5. Becky Wade & Joseph Lariscy & Robert Hummer, 2013. "Racial/Ethnic and Nativity Patterns of U.S. Adolescent and Young Adult Smoking," Population Research and Policy Review, Springer;Southern Demographic Association (SDA), vol. 32(3), pages 353-371, June.
    6. Scott, Kristin A. & Mason, Marlys J. & Mason, James D., 2015. "I'm not a smoker: Constructing protected prototypes for risk behavior," Journal of Business Research, Elsevier, vol. 68(10), pages 2198-2206.

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