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Global Evidence on the Association between POS Advertising Bans and Youth Smoking Participation

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  • Ce Shang

    (Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, IL 60608, USA)

  • Jidong Huang

    (Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, IL 60608, USA)

  • Kai-Wen Cheng

    (Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, IL 60608, USA
    Department of Economics, University of Illinois at Chicago, Chicago, IL 60608, USA
    Tobacco Center of Regulatory Science, Georgia State University, Atlanta, GA 30303, USA)

  • Qing Li

    (American Cancer Society, Atlanta, GA 30303, USA)

  • Frank J. Chaloupka

    (Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, IL 60608, USA
    Department of Economics, University of Illinois at Chicago, Chicago, IL 60608, USA)

Abstract

Background : Point-of-sale (POS) tobacco advertising has been linked to youth smoking susceptibility and experimental smoking. However, there is limited evidence of the association between POS advertising bans and youth smoking participation. This study aims to examine how such bans are associated with current smoking, daily smoking, and regular smoking (≥1 cigarettes per day) participation among youth. Methods : one to two waves (primarily one wave) of the Global Youth Tobacco Survey were conducted in 130 countries between 2007 and 2011. These surveys were linked to the WHO “MPOWER” data using country and year identifiers to analyze the association between POS advertising bans (a dichotomous measure of the existence of such bans) and smoking participation in the past month. Weighted logistic regressions were employed to analyze this association while controlling for age, gender, parents’ smoking status, 6 MPOWER policy scores, and GDP per capita. Results and Conclusions : We find that in countries with POS advertising bans, current smoking (OR = 0.73, p ≤ 0.1), daily smoking (OR = 0.70, p ≤ 0.1), and regular smoking (OR = 0.75, p ≤ 0.05) participation in the past month is significantly lower, suggesting that POS promotion bans can potentially reduce youth smoking. This study provides evidence to support the implementation of POS promotion regulations by the US FDA and implementation of the WHO FCTC guidelines regarding restrictions on tobacco POS promotion.

Suggested Citation

  • Ce Shang & Jidong Huang & Kai-Wen Cheng & Qing Li & Frank J. Chaloupka, 2016. "Global Evidence on the Association between POS Advertising Bans and Youth Smoking Participation," IJERPH, MDPI, vol. 13(3), pages 1-10, March.
    • Handle: RePEc:gam:jijerp:v:13:y:2016:i:3:p:306-:d:65377
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    Cited by:

    1. Marie Borring Klitgaard & Nanna Schneekloth Jarlstrup & Lisbeth Lund & Anne-Line Brink & Astrid Knudsen & Anne Illemann Christensen & Lotus Sofie Bast, 2022. "Evaluating the Effects of Denmark’s New Tobacco Control Act on Young People’s Use of Nicotine Products: A Study Protocol of the §SMOKE Study," IJERPH, MDPI, vol. 19(19), pages 1-12, October.
    2. Ce Shang & Jidong Huang & Kai-Wen Cheng & Yanyun He & Frank J. Chaloupka, 2017. "The Association between Warning Label Requirements and Cigarette Smoking Prevalence by Education-Findings from the Global Adult Tobacco Survey (GATS)," IJERPH, MDPI, vol. 14(1), pages 1-16, January.
    3. Lorraine V. Craig & Itsuro Yoshimi & Geoffrey T. Fong & Gang Meng & Mi Yan & Yumiko Mochizuki & Takahiro Tabuchi & James F. Thrasher & Steve S. Xu & Anne C. K. Quah & Janine Ouimet & Genevieve Sansone, 2020. "Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey," IJERPH, MDPI, vol. 17(22), pages 1-14, November.
    4. Ariel Bardach & Andrea Alcaraz & Javier Roberti & Agustín Ciapponi & Federico Augustovski & Andrés Pichon-Riviere, 2021. "Optimizing Tobacco Advertising Bans in Seven Latin American Countries: Microsimulation Modeling of Health and Financial Impact to Inform Evidence-Based Policy," IJERPH, MDPI, vol. 18(10), pages 1-13, May.
    5. Mohammad Siahpush & Paraskevi A. Farazi & Jungyoon Kim & Tzeyu L. Michaud & Aaron M. Yoder & Ghada Soliman & Melissa K. Tibbits & Minh N. Nguyen & Raees A. Shaikh, 2016. "Social Disparities in Exposure to Point-of-Sale Cigarette Marketing," IJERPH, MDPI, vol. 13(12), pages 1-9, December.

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