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Brand preference and advertising recall in adolescent smokers: Some implications for health promotion

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  • Chapman, S.
  • Fitzgerald, B.

Abstract

A survey on brand preference and cigarette advertising recall in 1,195 school children was conducted in Sydney, Australia. Four of the 130 available brands accounted for the cigarettes smoked by 78.7% of smokers. Smokers were nearly twice as likely to correctly identify edited cigarette advertisements and slogans than were non-smokers. Brand preference is considered an important descriptor of smoking profiles.

Suggested Citation

  • Chapman, S. & Fitzgerald, B., 1982. "Brand preference and advertising recall in adolescent smokers: Some implications for health promotion," American Journal of Public Health, American Public Health Association, vol. 72(5), pages 491-494.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.72.5.491_0
    DOI: 10.2105/AJPH.72.5.491
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    Cited by:

    1. Jeff Niederdeppe, MA & Drew Lindsey, BA & Maria E. Girlando, BA & Alec Ulasevich, PhD & Matthew C. Farrelly, PhD, 2003. "American Legacy Foundation, First Look Report 12. Exposure to Pro-tobacco Messages among Teens and Young Adults," University of California at San Francisco, Center for Tobacco Control Research and Education qt6rx0f6q5, Center for Tobacco Control Research and Education, UC San Francisco.
    2. Capella, Michael L. & Webster, Cynthia & Kinard, Brian R., 2011. "A review of the effect of cigarette advertising," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 269-279.

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