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The Effect of Data Collection Mode on Smoking Attitudes and Behavior in Young African American and Women

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  • Celia Patricia Kaplan

    (University of California, San Francisco)

  • Joan F. Hilton

    (University of California, San Francisco)

  • Sora Park-Tanjasiri

    (University of California, Irvine)

  • Eliseo J. PÉrez-Stable

    (University of California, San Francisco)

Abstract

Evaluating smoking prevention and cessation programs requires valid data collection. This study examined two survey modes—face-to-face (FTF) interview and self-administered questionnaire (SAQ)—comparing response rates, sample characteristics, data quality, and response effects. From two family planning clinics, 601 female Latina and African American clients ages 12 to 21 were recruited and randomized to either group. Results reveal that neither mode is superior to the other. The SAQ may therefore be preferable for this population, despite its higher rate of incompletes, because it yields results similar to the FTF yet is more cost effective and less disruptive to clinic routines.

Suggested Citation

  • Celia Patricia Kaplan & Joan F. Hilton & Sora Park-Tanjasiri & Eliseo J. PÉrez-Stable, 2001. "The Effect of Data Collection Mode on Smoking Attitudes and Behavior in Young African American and Women," Evaluation Review, , vol. 25(4), pages 454-473, August.
    • Handle: RePEc:sae:evarev:v:25:y:2001:i:4:p:454-473
    DOI: 10.1177/0193841X0102500403
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    References listed on IDEAS

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    2. Schooler, C. & Feighery, E. & Flora, J.A., 1996. "Seventh graders' self-reported exposure to cigarette marketing and its relationship to their smoking behavior," American Journal of Public Health, American Public Health Association, vol. 86(9), pages 1216-1221.
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    4. Dusenbury, L. & Kerner, J.F. & Baker, E. & Botvin, G. & James-Ortiz, S. & Zauber, A., 1992. "Predictors of smoking prevalence among New York Latino youth," American Journal of Public Health, American Public Health Association, vol. 82(1), pages 55-58.
    5. Siemiatycki, J., 1979. "A comparison of mail, telephone, and home interview strategies for household health surveys," American Journal of Public Health, American Public Health Association, vol. 69(3), pages 238-245.
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    Cited by:

    1. Paul Dolan & Georgios Kavetsos, 2012. "Happy Talk: Mode of Administration Effects on Subjective Well-Being," CEP Discussion Papers dp1159, Centre for Economic Performance, LSE.

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