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DISCOUNT COUPONS: Beyond the Price Discount Effect

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  • Larson, Ronald B.

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  • Larson, Ronald B., 1994. "DISCOUNT COUPONS: Beyond the Price Discount Effect," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279592, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:rr6394:279592
    DOI: 10.22004/ag.econ.279592
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    References listed on IDEAS

    as
    1. Jonq-Ying Lee & Mark G. Brown, 1985. "Coupon Redemption and the Demand for Frozen Concentrated Orange Juice: A Switching Regression Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 67(3), pages 647-653.
    2. Ronald B. Larson, 1992. "Marketing agricultural products with coupons," Agribusiness, John Wiley & Sons, Ltd., vol. 8(5), pages 485-492.
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