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Coupon Redemption and the Demand for Frozen Concentrated Orange Juice: A Switching Regression Analysis

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  • Jonq-Ying Lee
  • Mark G. Brown

Abstract

A switching regression model was estimated and used to study the impact of Florida Department of Citrus coupon promotional programs on the demand for frozen concentrated orange juice. The empirical results show that discounts and information provided by coupons were effective in increasing the demand for FCOJ, and that the FDOC's coupon programs had positive impacts on the probability of using coupons for purchasing FCOJ. Moreover, different types of coupon promotions had different impacts, and coupon users and nonusers demonstrated different degrees of response to price changes.

Suggested Citation

  • Jonq-Ying Lee & Mark G. Brown, 1985. "Coupon Redemption and the Demand for Frozen Concentrated Orange Juice: A Switching Regression Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 67(3), pages 647-653.
    • Handle: RePEc:oup:ajagec:v:67:y:1985:i:3:p:647-653.
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    Cited by:

    1. Salois, Matthew J. & Reilly, Amber, 2014. "Consumer Response to Perceived Value and Generic Advertising," Agricultural and Resource Economics Review, Cambridge University Press, vol. 43(1), pages 17-30, April.
    2. Larson, Ronald B., 1994. "DISCOUNT COUPONS: Beyond the Price Discount Effect," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279592, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    3. Gould, Brian W., 1996. "Consumer Promotion And Purchase Timing: The Case Of Cheese," Staff Papers 12664, University of Wisconsin-Madison, Department of Agricultural and Applied Economics.
    4. Brian GOULD, 1996. "Consumer Promotion And Purchase Timing: The Case Of Cheese," Staff Papers 396, University of Wisconsin Madison, AAE.
    5. Aviv Nevo & Catherine Wolfram, 1999. "Prices and Coupons for Breakfast Cereals," NBER Working Papers 6932, National Bureau of Economic Research, Inc.
    6. Noble, Stephanie M. & Lee, Kang Bok & Zaretzki, Russell & Autry, Chad, 2017. "Coupon clipping by impoverished consumers: Linking demographics, basket size, and coupon redemption rates," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 553-571.
    7. Chiou-Wei, Song-Zan & Inman, J. Jeffrey, 2008. "Do Shoppers Like Electronic Coupons?," Journal of Retailing, Elsevier, vol. 84(3), pages 297-307.
    8. Kenneth O. Cogger, 2010. "Nonlinear multiple regression methods: a survey and extensions," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 17(1), pages 19-39, January.
    9. Siskos, Y. & Matsatsinis, N. F. & Baourakis, G., 2001. "Multicriteria analysis in agricultural marketing: The case of French olive oil market," European Journal of Operational Research, Elsevier, vol. 130(2), pages 315-331, April.
    10. Brown, Mark G., 1986. "Orange Juice Coupon Redemption," 1986 Annual Meeting, July 27-30, Reno, Nevada 278460, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    11. Chen, Xuqi & Gao, Zhifeng, 2013. "Chinese Consumer Knowledge, Perception and Willingness to Pay for Orange Juice Products: Any Opportunities for the U.S. Juice Producers？," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143104, Southern Agricultural Economics Association.
    12. Berning, Joshua P., 2014. "The Effect of Breakfast Cereal Coupons on the Nutritional Quality of Household Purchases," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(A), pages 1-20, March.
    13. Lisa A. House & Yuan Jiang & Matthew Salois, 2015. "Measures of Online Advertising Effectiveness for Market Penetration: The Case of Orange Juice Consumers," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 435-448, December.
    14. Diansheng Dong & Harry M. Kaiser, 2005. "Coupon Redemption and Its Effect on Household Cheese Purchases," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(3), pages 689-702.
    15. Hawa JALLOW & Omkar DASTANE, 2016. "Effect Of Sales Promotion Schemes On Purchase Quantity: A Study Of Malaysian Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 299-320, November.
    16. Brian W. Gould, 1996. "Consumer Promotion and Purchase Timing: The Case of Cheese," Wisconsin-Madison Agricultural and Applied Economics Staff Papers 396, Wisconsin-Madison Agricultural and Applied Economics Department.
    17. Li Li & Xiaotong Li & Wenmin Qi & Yue Zhang & Wensheng Yang, 2022. "Targeted reminders of electronic coupons: using predictive analytics to facilitate coupon marketing," Electronic Commerce Research, Springer, vol. 22(2), pages 321-350, June.
    18. Gould, Brian W. & Lin, Huei Chin, 1994. "Nutrition Information And Household Dietary Fat Intake," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 19(2), pages 1-17, December.
    19. Ron Cronovich & Rennae Daneshvary & R. Keith Schwer, 1997. "The determinants of coupon usage," Applied Economics, Taylor & Francis Journals, vol. 29(12), pages 1631-1641.
    20. Berning, Joshua P. & Zheng, Hualu, 2011. "The Effect of Retail Grocery Coupons for Breakfast Cereals on Household Purchasing Behavior," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103661, Agricultural and Applied Economics Association.
    21. House, Lisa A. & Jiang, Yuan & Salois, Matthew, 2014. "Measures of Online Advertising Effectiveness: The Case of Orange Juice," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 169776, Agricultural and Applied Economics Association.
    22. Richard J. Vyn & Getu Hailu, 2015. "Discount Usage and Price Discrimination for Pork Products in Canada," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 449-474, December.

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