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The determinants of coupon usage

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  • Ron Cronovich
  • Rennae Daneshvary
  • R. Keith Schwer

Abstract

This paper uses a large sample of survey data to investigate the empirical determinants of coupon usage. The broad set of control variables allows for comparisons of the relative importance of individual determinants and groups of determinants. We find that the set of variables measuring consumer shopping habits and attitudes explains more of the variation in coupon usage across households than the group of socioeconomic and demographic variables. However, the latter variables are jointly significant, and their estimated coefficients have the expected signs.

Suggested Citation

  • Ron Cronovich & Rennae Daneshvary & R. Keith Schwer, 1997. "The determinants of coupon usage," Applied Economics, Taylor & Francis Journals, vol. 29(12), pages 1631-1641.
    • Handle: RePEc:taf:applec:v:29:y:1997:i:12:p:1631-1641
    DOI: 10.1080/00036849700000039
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    References listed on IDEAS

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    1. Chakravarthi Narasimhan, 1984. "A Price Discrimination Theory of Coupons," Marketing Science, INFORMS, vol. 3(2), pages 128-147.
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    6. Jonq-Ying Lee & Mark G. Brown, 1985. "Coupon Redemption and the Demand for Frozen Concentrated Orange Juice: A Switching Regression Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 67(3), pages 647-653.
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    Cited by:

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    2. Chiou-Wei, Song-Zan & Inman, J. Jeffrey, 2008. "Do Shoppers Like Electronic Coupons?," Journal of Retailing, Elsevier, vol. 84(3), pages 297-307.
    3. Mark Aguiar & Erik Hurst, 2004. "Consumption vs. Expenditure," NBER Working Papers 10307, National Bureau of Economic Research, Inc.
    4. Mark Aguiar & Erik Hurst, 2007. "Life-Cycle Prices and Production," American Economic Review, American Economic Association, vol. 97(5), pages 1533-1559, December.
    5. March, Raymond J. & Carpio, Carlos E. & Boonsaeng, Tullaya & Lyford, Conrad P., 2020. "Do SNAP Recipients Get the Best Prices?," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 52(1), pages 135-159, February.
    6. Mark Aguiar & Erik Hurst, 2005. "Lifestyle prices and production," Public Policy Discussion Paper 05-3, Federal Reserve Bank of Boston.

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