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Chinese Consumer Knowledge, Perception and Willingness to Pay for Orange Juice Products: Any Opportunities for the U.S. Juice Producers？

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  • Chen, Xuqi
  • Gao, Zhifeng

Abstract

Surveys were conducted in four cities in China to study Chinese consumers’ knowledge, perception and willingness to pay for different type of orange juice products. Results show that consumers were willing to pay for healthier orange juice produce with high percentage of juice contents.

Suggested Citation

  • Chen, Xuqi & Gao, Zhifeng, 2013. "Chinese Consumer Knowledge, Perception and Willingness to Pay for Orange Juice Products: Any Opportunities for the U.S. Juice Producers？," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143104, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea13:143104
    DOI: 10.22004/ag.econ.143104
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    File URL: https://ageconsearch.umn.edu/record/143104/files/SAEA-Xuqi_Gao.pdf
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    References listed on IDEAS

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    1. Wance Tacconelli & Neil Wrigley, 2009. "Organizational Challenges and Strategic Responses of Retail TNCs in Post-WTO-Entry China," Economic Geography, Taylor & Francis Journals, vol. 85(1), pages 49-73, January.
    2. Dooley, Ryan & Eales, James S. & Binkley, James K., 2000. "The Demand For Nutritionally-Enhanced Varieties And Implications For Food Product Competition: The Case Of Orange Juice," 2000 Annual meeting, July 30-August 2, Tampa, FL 21802, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Jonq-Ying Lee & Mark G. Brown, 1985. "Coupon Redemption and the Demand for Frozen Concentrated Orange Juice: A Switching Regression Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 67(3), pages 647-653.
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    Cited by:

    1. Wang, L., 2018. "Willingness to Pay for Certified Fresh Fruits in China: A Double-Hurdle Approach," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277413, International Association of Agricultural Economists.

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    Agribusiness; Marketing;

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