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Multicriteria analysis in agricultural marketing: The case of French olive oil market

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  • Siskos, Y.
  • Matsatsinis, N. F.
  • Baourakis, G.

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  • Siskos, Y. & Matsatsinis, N. F. & Baourakis, G., 2001. "Multicriteria analysis in agricultural marketing: The case of French olive oil market," European Journal of Operational Research, Elsevier, vol. 130(2), pages 315-331, April.
    • Handle: RePEc:eee:ejores:v:130:y:2001:i:2:p:315-331
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    1. Dale J. Menkhaus & Glen D. Whipple & Steven J. Torok & Ray A. Field, 1988. "Developing a marketing strategy for branded, low fat, fresh beef," Agribusiness, John Wiley & Sons, Ltd., vol. 4(1), pages 91-103.
    2. Jacquet-Lagreze, E. & Siskos, J., 1982. "Assessing a set of additive utility functions for multicriteria decision-making, the UTA method," European Journal of Operational Research, Elsevier, vol. 10(2), pages 151-164, June.
    3. B. Senauer, 1990. "Major Consumer Trends Affecting The Us Food System," Journal of Agricultural Economics, Wiley Blackwell, vol. 41(3), pages 422-430, September.
    4. Nicholas J. Powers, 1989. "A study of demand response to grocery advertising of fresh California-Arizona navel oranges," Agribusiness, John Wiley & Sons, Ltd., vol. 5(5), pages 423-435.
    5. Lee, Jonq-Ying, 1981. "Generic Advertising, Fob Price Promotion, And Fob Revenue: A Case Study Of The Florida Grapefruit Juice Industry," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 13(2), pages 1-10, December.
    6. Jonq-Ying Lee & Mark G. Brown, 1985. "Coupon Redemption and the Demand for Frozen Concentrated Orange Juice: A Switching Regression Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 67(3), pages 647-653.
    7. Jonq-Ying Lee & Mark G. Brown & Gary F. Fairchild, 1989. "Some observations on the impact of advertising on demand," Agribusiness, John Wiley & Sons, Ltd., vol. 5(6), pages 607-618.
    8. Lee, Jonq-Ying, 1981. "Generic Advertising, Fob Price Promotion, and Fob Revenue: A Case Study of the Florida Grapefruit Juice Industry," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 13(2), pages 69-78, December.
    9. Donald J. Liu & Olan D. Forker, 1988. "Generic Fluid Milk Advertising, Demand Expansion, and Supply Response: The Case of New York City," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 70(2), pages 229-236.
    10. Ellen W. Goddard & Alex K. Amuah, 1989. "The Demand for Canadian Fats and Oils: A Case Study of Advertising Effectiveness," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(3), pages 741-749.
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    1. Juan C. Gázquez-Abad & Manuel Sánchez-Pérez, 2009. "Factors influencing olive oil brand choice in Spain: an empirical analysis using scanner data," Agribusiness, John Wiley & Sons, Ltd., vol. 25(1), pages 36-55.
    2. Pampanini, Rossella & Marchini, Andrea & Diotallevi, Francesco, 2010. "A quantitative analysis of olive oil market in Italy," MPRA Paper 40638, University Library of Munich, Germany.
    3. Jing Li & Tsun Se Cheong & Wenyang Huang & Wai Yan Shum, 2022. "Examining the Regional Disparity of Agricultural Development: A Distribution Dynamics Approach," Sustainability, MDPI, vol. 14(19), pages 1-22, October.
    4. Dimitrios Chelioudakis & Fotini Kalafati & Efstathios Gerampinis & Nikolaos F. Matsatsinis, 2024. "A web-based multi-criteria decision support system for benchmarking marketing decisions alternatives," Operational Research, Springer, vol. 24(3), pages 1-31, September.
    5. Imami, Drini & Chan-Halbrendt, Catherine & Zhang, Quanguo & Zhllima, Edvin, 2011. "Conjoint Analysis of Consumer Preferences for Lamb Meat in Central and Southwest Urban Albania," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(3), pages 1-16, September.
    6. Asimina Kouriati & Anna Tafidou & Evgenia Lialia & Angelos Prentzas & Christina Moulogianni & Eleni Dimitriadou & Thomas Bournaris, 2024. "A Multicriteria Decision Analysis Model for Optimal Land Uses: Guiding Farmers under the New European Union’s Common Agricultural Policy (2023–2027)," Land, MDPI, vol. 13(6), pages 1-22, June.
    7. Karipidis, Philippos I. & Tsakiridou, Efthimia & Tabakis, Nikolaos M., 2005. "The Greek Olive Oil Market Structure," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 6(1), pages 1-9.
    8. Jin, Hyun Joung, 2011. "Consumer Willingness-to-Pay for Domestically Produced Wheat Products in South Korea," Journal of Rural Development/Nongchon-Gyeongje, Korea Rural Economic Institute, vol. 34(5), pages 1-17, December.
    9. Byungok Ahn & Boyoung Kim & Jongpil Yu, 2022. "Effects of Supplier’s Competitive Factors on Relationship Performance and Product Recommendation in Crop Protection Retail Sector," JRFM, MDPI, vol. 15(11), pages 1-17, November.
    10. Ismahene Aouadni & Abdelwaheb Rebai, 2017. "Decision support system based on genetic algorithm and multi-criteria satisfaction analysis (MUSA) method for measuring job satisfaction," Annals of Operations Research, Springer, vol. 256(1), pages 3-20, September.
    11. Luigi Roselli & Domenico Carlucci & Bernardo Corrado Gennaro, 2016. "What Is the Value of Extrinsic Olive Oil Cues in Emerging Markets? Empirical Evidence from the U.S. E‐Commerce Retail Market," Agribusiness, John Wiley & Sons, Ltd., vol. 32(3), pages 329-342, July.
    12. Monge, Manuel, 2024. "A Time Trend and Persistence Analysis of Sunflower Oil and Olive Oil Prices in the Context of the Russia-Ukraine War," Research on World Agricultural Economy, Nan Yang Academy of Sciences Pte Ltd (NASS), vol. 5(3), September.
    13. Manuel Monge, 2024. "Trends and persistence in global olive oil prices after COVID-19," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(5), pages 481-488, October.
    14. Eugenio POMARICI & Riccardo VECCHIO, 2013. "The Italian olive oil industry in the global competitive scenario," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 59(8), pages 361-372.
    15. Grigoroudis, E. & Orfanoudaki, E. & Zopounidis, C., 2012. "Strategic performance measurement in a healthcare organisation: A multiple criteria approach based on balanced scorecard," Omega, Elsevier, vol. 40(1), pages 104-119, January.
    16. Tiago Silveira Gontijo & Alexandre de C ssio Rodrigues & Cristiana Fernandes De Muylder & Jefferson Lopes la Falce & Thiago Henrique Martins Pereira, 2020. "Analysis of Olive Oil Market Volatility using the ARCH and GARCH techniques," International Journal of Energy Economics and Policy, Econjournals, vol. 10(3), pages 423-428.
    17. Gabriela D. Oliveira & Luis C. Dias, 2020. "The potential learning effect of a MCDA approach on consumer preferences for alternative fuel vehicles," Annals of Operations Research, Springer, vol. 293(2), pages 767-787, October.

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