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Discount Usage and Price Discrimination for Pork Products in Canada

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  • Richard J. Vyn
  • Getu Hailu

Abstract

type="main" xml:lang="fr"> La présente étude examine l'effet des variables démographiques et géographiques sur l'utilisation de divers types de rabais (tels que coupons, réductions de prix, rabais accordés aux membres) et tente de déterminer si les utilisateurs de chaque type de rabais sont plus sensibles aux prix que les non-utilisateurs, et ce, dans le cas de 13 catégories de produits de porc. Dans le cadre de cette étude, nous avons appliqué la technique de régression sur données de panel dont les données sur les achats de produits de porc sont d'une enquête réalisée par Ipsos-Reid auprès de 6 079 ménages canadiens au cours d'une période de 12 mois. Les résultats de notre étude montrent que l'effet des données démographiques et géographiques sur l'utilisation de rabais dépend du type de rabais et que, pour de nombreux produits, l’élasticité de la demande par rapport au prix est plus élevée chez les utilisateurs de rabais tels que les coupons et les réductions de prix que chez les non-utilisateurs. Par exemple, les coupons et les réductions de prix s'avèrent des outils de discrimination par les prix plus efficaces que les rabais accordés à des membres pour les produits de porc transformés. Les résultats de notre étude autorisent à penser que les détaillants devraient faire preuve de stratégie concernant les types de rabais utilisés dans le but de discriminer le plus efficacement possible par les prix pour une variété de produits de porc.

Suggested Citation

  • Richard J. Vyn & Getu Hailu, 2015. "Discount Usage and Price Discrimination for Pork Products in Canada," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 449-474, December.
    • Handle: RePEc:bla:canjag:v:63:y:2015:i:4:p:449-474
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    1. Ellen Goddard & Wuyang Hu, 2015. "Introduction to the Special Issue on Food Marketing, Information, and Labeling," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 431-433, December.

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