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The Impact Of Food Product Characteristics On Consumer Purchasing Behavior: The Case Of Frankfurters

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  • Harris, James Michael

Abstract

Consumers purchase different foods with differing characteristics. These reasons undoubtedly extend beyond prices to include taste, convenience, and the presence or absence of nutrients. Mandatory food product labeling now provides information on nutrients in food products. However, survey data indicates that consumers value taste more highly than nutrition when they purchase food, at least for some food products. This study employs hedonic price analysis to demonstrate that consumers value taste more than nutrition when they purchase frankfurters.

Suggested Citation

  • Harris, James Michael, 1997. "The Impact Of Food Product Characteristics On Consumer Purchasing Behavior: The Case Of Frankfurters," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(01), pages 1-6, February.
    • Handle: RePEc:ags:jlofdr:26595
    DOI: 10.22004/ag.econ.26595
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    References listed on IDEAS

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    1. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    2. Ladd, George W & Zober, Martin, 1977. "Model of Consumer Reaction to Product Characteristics," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(2), pages 89-101, Se.
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    Cited by:

    1. Javelosa, Josyline C. & Moss, Charles B. & Schmitz, Andrew & Seale, James L., Jr., 2006. "Derived Demand for Food Nutrients as Welfare Indicator of Biofortified Crops: High-Iron Rice in the Philippines," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35405, Southern Agricultural Economics Association.
    2. Mojduszka, Eliza M. & Everett, Rachel M., 2003. "Endogenous Consumer Preferences And Knowledge About Nutrition," 2003 Annual meeting, July 27-30, Montreal, Canada 22074, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Kim, Changhee & Chung, Chanjin, 2011. "Hedonic Analysis of Retail Egg Prices Using Store Scanner Data: An Application to the Korean Egg Market," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(3), pages 1-14, November.
    4. Karipidis, Philippos I. & Tsakiridou, Efthimia & Tabakis, Nikolaos M. & Mattas, Konstadinos, 2005. "Hedonic Analysis of Retail Egg Prices," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(3), pages 1-6, November.
    5. Variyam, Jayachandran N., 2005. "Nutrition Labeling in the Food-Away-From-Home Sector: An Economic Assessment," Economic Research Report 7235, United States Department of Agriculture, Economic Research Service.
    6. Mojduszka, Eliza M. & Everett, Rachel M. & Nemana, Aparna, 2005. "Exogenous vs. Endogenous Consumer Preferences and Knowledge about Nutrition," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24630, European Association of Agricultural Economists.
    7. Martínez-Garmendia, Josué, 2010. "Application of hedonic price modeling to consumer packaged goods using store scanner data," Journal of Business Research, Elsevier, vol. 63(7), pages 690-696, July.

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